Editorial

Tomás de Aquino Guimarães

7-8

                                                                                                                                                                

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Pesquisa qualitativa em marketing e suas variações: trilhas para pesquisas futuras

Valter Afonso Vieira, Fernando Tibola

9-33

                                                                                                                                                                

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Formação gerencial: pós-graduação lato sensu e o papel das comunidades de prática

Cláudia Simone Antonello, Roberto Ruas

35-58

                                                                                                                                                                

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Alinhamento estratégico da utilização da internet e do comércio eletrônico: os casos Magazine Luiza e Fleury

Amarolinda I. Costa Zanela Saccol

59-80

                                                                                                                                                                

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Laços sociais e formação de arranjos organizacionais cooperativos - proposição de um modelo de análise

Fernando Dias Lopes, Mariana Baldi

81-101

                                                                                                                                                                

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Sobre a dimensão tempo-espaço na análise organizacional

Sylvia Cconstant Vergara, Marcelo Milano Falcão Vieira

103-119

                                                                                                                                                                

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Avaliação de métodos de exigência de capital para risco de ações no Brasil

Gustavo Silva Araújo, João Maurício de Souza Moreira, Ricardo dos Santos Maia Clemente

121-144

                                                                                                                                                                

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Confiança, valor percebido e lealdade em trocas relacionais de serviço: um estudo com usuários de Internet Banking no Brasil

Vinícius Andrade Brei, Carlos Alberto Vargas Rossi

145-168

                                                                                                                                                                

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Um estudo da informatização em empresas industriais paulistas

Antonio Geraldo da Rocha Vidal, Ronaldo Zwicker, Cesar Alexandre de Souza

169-191

                                                                                                                                                                

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Fundação Lindolfo Saraiva

Sylvia Maria Azevedo Roesch

193-201

                                                                                                                                                                

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PESQUISA QUALITATIVA EM ADMINISTRAÇÃO

Claudiani Waiandt

203-206

                                                                                                                                                                

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THE POWER OF PRODUCTIVITY: WEALTH, POVERTY, AND THE THREAT TO GLOBAL STABILITY

José Matias Pereira

207-209

                                                                                                                                                                

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Economia de serviços: teoria e evolução no Brasil

Marcos Ferreira Santos

211

                                                                                                                                                                

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Paradoxos organizacionais: uma visão transformacional

Susane Petinelli Souza

211

                                                                                                                                                                

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O mundo dos bens: para uma antropologia do consumo

Sérgio Robert de Sant'Anna

211

                                                                                                                                                                

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A dialética da pós-modernidade: a sociedade em transformação

Fábio dos Santos Cordeiro

211

                                                                                                                                                                

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