Editorial

TomĂĄs de Aquino GuimarĂŁes

7-8

                                                                                                                                                                

Pesquisa qualitativa em marketing e suas variaçÔes: trilhas para pesquisas futuras

Valter Afonso Vieira, Fernando Tibola

9-33

                                                                                                                                                                

Formação gerencial: pós-graduação lato sensu e o papel das comunidades de pråtica

ClĂĄudia Simone Antonello, Roberto Ruas

35-58

                                                                                                                                                                

Alinhamento estratégico da utilização da internet e do comércio eletrÎnico: os casos Magazine Luiza e Fleury

Amarolinda I. Costa Zanela Saccol

59-80

                                                                                                                                                                

Laços sociais e formação de arranjos organizacionais cooperativos - proposição de um modelo de anålise

Fernando Dias Lopes, Mariana Baldi

81-101

                                                                                                                                                                

Sobre a dimensão tempo-espaço na anålise organizacional

Sylvia Cconstant Vergara, Marcelo Milano FalcĂŁo Vieira

103-119

                                                                                                                                                                

Avaliação de mĂ©todos de exigĂȘncia de capital para risco de açÔes no Brasil

Gustavo Silva AraĂșjo, JoĂŁo MaurĂ­cio de Souza Moreira, Ricardo dos Santos Maia Clemente

121-144

                                                                                                                                                                

Confiança, valor percebido e lealdade em trocas relacionais de serviço: um estudo com usuårios de Internet Banking no Brasil

VinĂ­cius Andrade Brei, Carlos Alberto Vargas Rossi

145-168

                                                                                                                                                                

Um estudo da informatização em empresas industriais paulistas

Antonio Geraldo da Rocha Vidal, Ronaldo Zwicker, Cesar Alexandre de Souza

169-191

                                                                                                                                                                

Fundação Lindolfo Saraiva

Sylvia Maria Azevedo Roesch

193-201

                                                                                                                                                                

PESQUISA QUALITATIVA EM ADMINISTRAÇÃO

Claudiani Waiandt

203-206

                                                                                                                                                                

THE POWER OF PRODUCTIVITY: WEALTH, POVERTY, AND THE THREAT TO GLOBAL STABILITY

José Matias Pereira

207-209

                                                                                                                                                                

Economia de serviços: teoria e evolução no Brasil

Marcos Ferreira Santos

211

                                                                                                                                                                

Paradoxos organizacionais: uma visĂŁo transformacional

Susane Petinelli Souza

211

                                                                                                                                                                

O mundo dos bens: para uma antropologia do consumo

SĂ©rgio Robert de Sant'Anna

211

                                                                                                                                                                

A dialética da pós-modernidade: a sociedade em transformação

FĂĄbio dos Santos Cordeiro

211