Entrepreneurial Education for Amazon’s Sustainable Development: An Evaluation of the Genesis Program
Open Data
Main Article Content
Abstract
Objective: this article evaluates the Genesis Program, part of the Amazon Journey, created to awaken local entrepreneurial talents and strengthen the business ecosystem based on the forest’s biodiversity. Theoretical approach: it argues that developing behavioral skills and fostering an active learning community are essential for this goal. Methods: the theoretical analysis is grounded in experiential learning, emphasizing the dimensions of action and reflection, experience and abstraction, and the principles of engagement in discovery activities, courage cultivation, associative thinking, and diversity, which are essential for innovation. The research uses questionnaires (n = 147) and interviews (n = 26) to collect participants’ perceptions and analyze the program’s evolution over time. Results: as a result, the Genesis Program recorded 7,177 enrollments across the nine states of the Legal Amazon, involving more than 160 municipalities and generating 585 new entrepreneurial solution ideas. Conclusion: it was found that there was a need to improve the engagement method, leading to the development and application of new training formats. The 37 local ambassadors were identified as essential for the program’s reach and achieving objectives. The article shares lessons learned and seeks to inspire new research and initiatives for developing talents in entrepreneurship, innovation, and bioeconomy fields.
Download data is not yet available.
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
Since mid-February of 2023, the authors retain the copyright relating to their article and grant the journal RAC, from ANPAD, the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution 4.0 International license (CC BY 4.0), as stated in the article’s PDF document. This license provides that the article published can be shared (allows you to copy and redistribute the material in any medium or format) and adapted (allows you to remix, transform, and create from the material for any purpose, even commercial) by anyone.
After article acceptance, the authors must sign a Term of Authorization for Publication, which is sent to the authors by e-mail for electronic signature before publication.
References
Asghar, M. Z., Gul, F., Hakkarainen, P. S., & Tasdemir, M. Z. (2019). Validating Entrepreneurial Intentions Questionnaire to Assess the Impact of Entrepreneurship Education. Education and Science, 44(197), 383-399. https://doi.org/10.15390/EB.2019.6105
Campbell, J. (2008). The hero with a thousand faces (Vol. 17). New World Library.
Centros de Referência em Tecnologias Inovadoras (2020). Desenvolvimento da arquitetura de um ecossistema de inovação para criação de valor compartilhado na Amazônia e subsídios ao Fundo Amazônia para o desenvolvimento de um novo produto de impacto (Relatório Técnico). Centros de Referência em Tecnologias Inovadoras.
Centros de Referência em Tecnologias Inovadoras (2023). Pesquisa de Discovery com Participantes do Programa Gênese realizada entre agosto e setembro de 2023 (Relatório Técnico). Centros de Referência em Tecnologias Inovadoras.
Centro de Gestão e Estudos Estratégicos. (2018). Plano de Ação em Ciência, Tecnologia e Inovação em Bioeconomia. Ministério da Ciência, Tecnologia, Inovações e Comunicações; Centro de Gestão e Estudos Estratégicos.
Costa, F. A., Nobre, C., Genin, C., Frasson, C. M. R, Fernandes, D. A., Silva, H., Vicente, I., Santos, I. T., Feltran-Barbieri, R., Ventura, R. Neto, & Folhes, R. (2022). Uma bioeconomia inovadora para a Amazônia: Conceitos, limites e tendências para uma definição apropriada ao bioma florestal tropical. https://www.wribrasil.org.br/sites/default/files/2022-07/NEA-BR_Bioeconomia_PT.pdf
Dyer, J., Gregersen, H., & Christensen, C. (2011). The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators. Ed. Harvard Business School Press.
Empresa Brasileira de Pesquisa Agropecuária. (2023). Visões sobre bioeconomia na Amazônia: Oportunidades e desafios para a atuação da Embrapa. Embrapa.
Fernandes, J. A., Comini, G., & Rodrigues, J. (2022). Bioeconomia inclusiva na Amazônia: Como orquestrar a economia da floresta em pé. Stanford Social Innovation Review Brasil, 1(2), 24-31. https://ssir.com.br/meio-ambiente/bioeconomia-inclusiva-na-amazonia-como-orquestrar-a-economia-da-floresta-em-pe/print/
Flores, B. M., Montoya, E., Sakschewski, B., Nascimento, N., Staal, A., Betts, R. A., Levis, C., Lapola, D. V., Esquível-Muelbert, A., Jakovac, C., Nobre, C. A., Oliveira, R. S., Borma, L. S., Nian, D., Boers, N., Hecht, S. B., Steege, H., Arieira, J., Lucas, I. L., ... Hirota, M. (2024). Critical transitions in the Amazon forest system. Nature, 626, 555–564. https://doi.org/10.1038/s41586-023-06970-0
Grant, A. (2013). In the company of givers and takers. Harvard Business Review, 91(4), 90-97.
Haines, J. K. (2016). Meaningful innovation: Ethnographic potential in the startup and venture capital spheres. In Ethnographic Praxis in Industry Conference Proceedings (Vol. 2016, No. 1, pp. 175-200). https://doi.org/10.1111/1559-8918.2016.01084
Kolb, A. Y., & Kolb, D. A. (2009). Experiential learning theory: A dynamic, holistic approach to management learning, education and development. In The SAGE handbook of management learning, education and development (Vol. 42, pp. 68). SAGE Publications.
Kolb, D. A. (1984). The process of experiential learning. In Experiential learning: Experience as the source of learning and development (pp. 20-38). Prentice Hall.
Mahmudin, T. (2023). The Importance of entrepreneurship education in preparing the young generation to face global economic challenges. Journal of Contemporary Administration and Management, 1(3), 187-192. https://doi.org/10.61100/adman.v1i3.78
Mikic, M., Sopta, M., & Horvatinovic, T. (2018). The role of entrepreneurship education in the development of entrepreneurship. Economy and Market Communication Review, 8(2), 385-395. https://www.ijicc.net/images/Vol_16/Iss2/16215_Iwaloye_2022_E_R.pdf
Nobre, C. A., Barbieri, R. F., Costa, F. A., Haddad, E. A., Schaeffer, R., Domingues, E. P., Frasson, C. M. R., Camuri, P., Genin, C., Szklo, Lucena, A., A. F. P., Fernandes, D. A., Silva, H., Ventura, R., Folhes, R. T., Fiorini, A. C. O., Rocha, A. M. Santos, A. J. L., Klautau, A. B., Junior. ... Barbosa, V. (2023). Nova Economia da Amazônia. WRI Brasil. Relatório. https://www.wribrasil.org.br/nova-economia-da-amazonia
Nobre, C. A., & Borma, L. S. (2009). ‘Tipping points’ for the Amazon forest. Current Opinion in Environmental Sustainability, 1(1), 28-36. https://doi.org/10.1016/j.cosust.2009.07.003
Nonaka, I., & Konno, N. (1998). The concept of “Ba”: Building a foundation for knowledge creation. California management review, 40(3), 40-54. https://home.business.utah.edu/actme/7410/nonaka%201998.pdf
Programa das Nações Unidas para o Desenvolvimento. (2015). Atlas do Desenvolvimento Humano no Brasil. http://www.atlasbrasil.org.br/
Projeto MapBiomas (2023). Coleção 8 da série anual de mapas de uso e cobertura da terra do Brasil. https://brasil.mapbiomas.org/estatisticas/
Purzer, S., Fila, N., & Nataraja, K. (2016). Evaluation Of current assessment methods in engineering entrepreneurship education. Advances in Engineering Education, 5(1), 1-17. https://advances.asee.org/wp-content/uploads/vol05/issue01/Papers/AEE-17-E-ship-Purzer.pdf
Raposo, M., & Paço, A. (2011). Entrepreneurship education: Relationship between education and entrepreneurial activity. Psicothema, 23(3), 453-457. http://doi.org/10.1504/IJESB.2010.029507
Sales, A., & Guerreiro Ramos, A. (1981). A Nova ciência das organizações: Uma reconceituação da riqueza das nações. Editora da Fundação Getúlio Vargas.
Sertek, P., & Asinelli-Luz, A. (2006). Comunidade de prática de professores e alunos. In Anais do VI ANPED Seminário de Pesquisa em Educação da Região Sul (Vol. 1, pp. 1-10). Santa Maria, UFSM, Brasil.
Trindade, N. R., Silva, A. F., & Kastenholz, E. (2022). Construção de intervenções a partir da aprendizagem experiencial para promover a educação para a sustentabilidade no ensino da gestão. Cadernos EBAPE.BR, 20, 89-104. https://doi.org/10.1590/1679-395120200234
Vanessar, U., Ling, H., & Voolaid, K. (2011). Evaluation of the Entrepreneurship Education Programme in University: A New Approach. The Amfiteatru Economic Journal, 13(30), 377-391. https://ideas.repec.org/a/aes/amfeco/v13y2011i30p377-391.html
Varvel, T., Adams, S. G., Pridie, S. J., & Ruiz Ulloa, B. C. (2004). Team effectiveness and individual Myers-Briggs personality dimensions. Journal of management in Engineering, 20(4), 141-146. https://doi.org/10.1061/(ASCE)0742-597X(2004)20:4(141)
Vygotsky, L. S., & Cole, M. (1978). Mind in society: Development of higher psychological processes. Harvard university press.
Wenger, E. (1998). Communities of practice: Learning as a social system. Systems thinker, 9(5), 2-3. https://doi.org/10.1177/135050840072002