Editorial

ClĂłvis L. Machado-da-Silva

1

                                                                                                                                                                

Expectativas racionais e eficiĂȘncia informacional: anĂĄlise do mercado acionĂĄrio brasileiro no perĂ­odo 1997-1999

Fernanda F. Cordeiro Perobelli, Fernando S. Perobelli, Marcelo Aarestrup Arbex

7-27

                                                                                                                                                                

Evolução do uso da Web pelos bancos

Eduardo Diniz

29-50

                                                                                                                                                                

Motivação e resistĂȘncia ao uso da tecnologia da informação: um estudo entre gerentes

Donaldo de Souza Dias

51-66

                                                                                                                                                                

ReflexÔes sobre a regulamentação

Leonardo Fernando Cruz Basso, Marcelo Roque da Silva

67-85

                                                                                                                                                                

A redefinição das agendas dos centros de P&D: os limites do mercado na sinalização das åreas estratégicas

Maria Teresa Franco Ribeiro

87-107

                                                                                                                                                                

O Impacto das decisÔes estratégicas no desempenho dos franqueados em fast-food: o papel do relacionamento franqueador-franqueado

Marcos Cohen, Jorge Ferreira da Silva

109-131

                                                                                                                                                                

As dimensĂ”es mĂșltiplas do comprometimento organizacional: um estudo na ECT/MG

Mariana Lima Bandeira, AntĂŽnio Luiz Marques, Ricardo Teixeira Veiga

133-157

                                                                                                                                                                

InventĂĄrio de artigos cientĂ­ficos na ĂĄrea de marketing no Brasil

Lurdes Marlene Seide Froemming, Fernando Bins Luce, Marcelo Gattermann Perin, Clåudio Hoffmann Sampaio, Sedinei José Nardelli Beber, Guilherme Trez

159-173