Evolução do uso da Web pelos bancos
Main Article Content
Abstract
This paper presents an analysis of the Web banking evolution based on a survey on 300 bank Web sites in three countries - Brazil, United States and Spain - from 1997 to 1999. Looking at works that have being published on the subject, this paper classifies banking services in three main groups: information delivery, transaction and relationship. Each of these three groups is divided in other three, depending on interactivity level of the service, creating nine different categories. First banks went to the Web to post promotional information about products and services. Later they discovered the opportunities to reduce costs and improve relationship with clients through the use of more interactive services.
Downloads
Download data is not yet available.
Download data is not yet available.
Article Details
How to Cite
Diniz, E. (1). Evolução do uso da Web pelos bancos. Journal of Contemporary Administration, 4(2), 29-50. https://doi.org/10.1590/S1415-65552000000200003
Section
Articles
Since mid-February of 2023, the authors retain the copyright relating to their article and grant the journal RAC, from ANPAD, the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution 4.0 International license (CC BY 4.0), as stated in the article’s PDF document. This license provides that the article published can be shared (allows you to copy and redistribute the material in any medium or format) and adapted (allows you to remix, transform, and create from the material for any purpose, even commercial) by anyone.
After article acceptance, the authors must sign a Term of Authorization for Publication, which is sent to the authors by e-mail for electronic signature before publication.