Editorial

Rogério H. Quintella

1-3

                                                                                                                                                                

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Políticas de RH: instrumentos de consenso e ambigüidade

Alfredo Rodrigues Leite da Silva, Gelson Silva Junquilho, Alexandre de Pádua Carrieri

11-34

                                                                                                                                                                

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Gerenciando pessoas utilizando modelos holísticos

Cristina Mori Maciel, Arlindo Fortunato da Silva

35-58

                                                                                                                                                                

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Assimetria de informação e confiança em interações cooperativas

Rosangela Violetti Bertolin, Antônio Carlos dos Santos, Juvêncio Braga de Lima, Marcelo José Braga

59-81

                                                                                                                                                                

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Um modelo de avaliação da eficiência da administração pública através do método análise envoltória de dados (DEA)

Carlos Rosano Peña

83-106

                                                                                                                                                                

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Visão baseada em recursos nas instituições de ensino superior de Fortaleza: uma análise ex-ante e ex-post à LDB/ 96

Maise Soares Pereira, Sérgio Henrique Arruda Cavalcante Forte

107-129

                                                                                                                                                                

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Estratégias competitivas na área da saúde no Brasil: um estudo exploratório

Moisés Ari Zilber, Luiz Carlos Lazarini

131-154

                                                                                                                                                                

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Desenvolvimento de produtos no contexto das cadeias de suprimentos do setor automobilístico

Aline Lamon Cerra, Jonas Lucio Maia

155-176

                                                                                                                                                                

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Testando teorias alternativas sobre a estrutura de capital nas empresas brasileiras

Otávio Ribeiro de Medeiros, Cecílio Elias Daher

177-199

                                                                                                                                                                

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Análise da estrutura de endividamento: um estudo comparativo entre empresas brasileiras e americanas

Ariádine de Freitas Silva, Mauricio Ribeiro do Valle

201-229

                                                                                                                                                                

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Constança Basto

Renato Cotta de Mello, Angela da Rocha

231-252

                                                                                                                                                                

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Consumer behavior and managerial decision making

Valter Afonso Vieira

253-255

                                                                                                                                                                

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Empreendedorismo, inovação e incubação de empresas: lei de inovação

Marina Dantas de Figueiredo

257-259

                                                                                                                                                                

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Gestão da inovação: a economia da tecnologia no Brasil

Elizangela Gomes Camargo

261-261

                                                                                                                                                                

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A sociologia econômica

Magnus Luiz Emmendoerfer

261-261

                                                                                                                                                                

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