Editorial

Rogério H. Quintella

1-2

                                                                                                                                                                

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Decisões de investimento em ativos de longo prazo nas empresas brasileiras: Qual a aderência ao modelo teórico?

Fábio Frezatti, Diógenes de Souza Bido, Ana Paula Capuano da Cruz, Marcelo Francini Girão Barroso, Maria José de Camargo Machado

01-22

                                                                                                                                                                

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Building social capital for internationalization

Suzana Braga Rodrigues, John Child

23-38

                                                                                                                                                                

Evolução de conhecimentos no relacionamento comprador-fornecedor

Sérgio Fernando Loureiro Rezende, Walmir Marques de Andrade Lima, Ângela França Versiani

39-58

                                                                                                                                                                

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Intervenientes na transferência de tecnologia universidade-empresa: o caso PUCRS

Lisiane Closs, Gabriela Ferreira, Cláudio Sampaio, Marcelo Perin

59-78

                                                                                                                                                                

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Identificando os condicionantes socialmente construídos (Enacted) das práticas estratégicas em ambientes altamente institucionalizados

Cristiano de Oliveira Maciel, Alex Sandro Quadros Weymer, Paulo Otávio Mussi Augusto

79-97

                                                                                                                                                                

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Representações sociais sobre as relações de parentesco: estudo de caso em um grupo empresarial familiar

Carolina Lescura, Mozar José de Brito, Alex Fernando Borges, Mônica Carvalho Alves Cappelle

98-117

                                                                                                                                                                

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Orientação para aprendizagem, orientação para mercado e desempenho organizacional: evidências empíricas

Eduardo Botti Abbade, Roselaine Ruviaro Zanini, Adriano Mendonça Souza

118-136

                                                                                                                                                                

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A influência dos valores organizacionais no desempenho de agências bancárias

Wagner Fabiano de Melo, Silvia Marcia Russi de Domenico

137-156

                                                                                                                                                                

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Sandálias Kenner

Fernanda Chagas Borelli, Marcus Wilcox Hemais, Pedro Ivo Rogedo Costa Dias

157-171

                                                                                                                                                                

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Sustainability strategies: When does it pay to be green?

Mauro M. Laruccia

172-174

                                                                                                                                                                

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Marketing: em busca do óbvio

Maria Virginia Cantagallo

175-177

                                                                                                                                                                

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Casos de ensino: cooperativismo e associativismo

Magnus Luiz Emmendoerfer

178-178

                                                                                                                                                                

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