Editorial

Editorial

Rogério H. Quintella

1-2

                                                                                                                                                                

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Articles

Brazilian companies investment decisions concerning long-term assets: How do they adhere to the theoretical model?

Fábio Frezatti, Diógenes de Souza Bido, Ana Paula Capuano da Cruz, Marcelo Francini Girão Barroso, Maria José de Camargo Machado

01-22

                                                                                                                                                                

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Building social capital for internationalization

Suzana Braga Rodrigues, John Child

23-38

                                                                                                                                                                

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The evolution of knowledge in the buyer-supplier relationship

Sérgio Fernando Loureiro Rezende, Walmir Marques de Andrade Lima, Ângela França Versiani

39-58

                                                                                                                                                                

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Factors that influence the university-industry technology transfer process: the case of PUCRS

Lisiane Closs, Gabriela Ferreira, Cláudio Sampaio, Marcelo Perin

59-78

                                                                                                                                                                

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Identifying the socially constructed (Enacted) conditions of strategic practices in highly institutionalized environments

Cristiano de Oliveira Maciel, Alex Sandro Quadros Weymer, Paulo Otávio Mussi Augusto

79-97

                                                                                                                                                                

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Social representations of kinship relations: a case study in a family business group

Carolina Lescura, Mozar José de Brito, Alex Fernando Borges, Mônica Carvalho Alves Cappelle

98-117

                                                                                                                                                                

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Learning orientation, market orientation and organizational performance: empirical evidences

Eduardo Botti Abbade, Roselaine Ruviaro Zanini, Adriano Mendonça Souza

118-136

                                                                                                                                                                

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The influence of organizational values on bank branch performance

Wagner Fabiano de Melo, Silvia Marcia Russi de Domenico

137-156

                                                                                                                                                                

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Cases for Teaching in Administration

Kenner flipflops

Fernanda Chagas Borelli, Marcus Wilcox Hemais, Pedro Ivo Rogedo Costa Dias

157-171

                                                                                                                                                                

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Bibliographic Reviews

Sustainability strategies: When does it pay to be green?

Mauro M. Laruccia

172-174

                                                                                                                                                                

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Marketing: em busca do óbvio

Maria Virginia Cantagallo

175-177

                                                                                                                                                                

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Bibliographic Notes

Casos de ensino: cooperativismo e associativismo

Magnus Luiz Emmendoerfer

178-178

                                                                                                                                                                

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