Editorial

Editorial

Herbert Kimura

1-1

                                                                                                                                                                

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Articles

Deconstruction of founder myths and succession in family businesses

Antonio Carlos Soares Pereira, Adriane Vieira, Fernando Coutinho Garcia, Maria Teresa de Azeredo Roscoe

518-535

                                                                                                                                                                

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Strategy in complex and pluralistic contexts

Lucilaine Pascucci, Victor Meyer Jr.

536-555

                                                                                                                                                                

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Wittgenstein and management: potentialities of linguistic pragmatics to organizational studies and strategy

Samir Adamoglu de Oliveira, Yára Lúcia Mazziotti Bulgacov

556-573

                                                                                                                                                                

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Does Dionysius wear Chilli Beans ?: mythological analysis of the "Pepper Brand" advertising

Ildembergue Leite de Souza, André Luiz Maranhão de Souza Leão

574-597

                                                                                                                                                                

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People management as a success factor in the acquisition of Nossa Caixa by Banco do Brasil

Hugo Pena Brandão, Rafael Almeida Costa Dutra da Silva, Isa Aparecida de Freitas, Stella Cristina Moraes Pereira, Wagner Soares Fernandes dos Santos

598-619

                                                                                                                                                                

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Management and economics student ethics in higher education

Paulo Gama, Paulo Peixoto, Ana Maria Seixas, Filipe Almeida, Denise Esteves

620-641

                                                                                                                                                                

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