Editorial

Tomás de Aquino Guimarães, Clóvis L. Machado-da-Silva

1-2

                                                                                                                                                                

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Uma visita ao Barão

Carlos Osmar Bertero, Tatiana Iwai

1-17

                                                                                                                                                                

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Relationship marketing strategies: when buyer and supplier follow different strategies to achieve performance

Danny pimentel Claro, Priscila Borin de Oliveira Claro, Decio Zylbersztajn

18-35

                                                                                                                                                                

Brazilian market reaction to equity issue announcements

Otavio Ribeiro de Medeiros, Alberto Shigueru Matsumoto

36-46

                                                                                                                                                                

How to deal with negative publicity: the importance of consumer involvement

Celso Augusto de Matos, Ricardo Tixeira Veiga

47-62

                                                                                                                                                                

Competitividade e sustentabilidade de um cluster de turismo: uma proposta de modelo sistêmico de medida do impacto do turismo no desenvolvimento local

Sieglinde Kindl da Cunha, João Carlos da Cunha

63-79

                                                                                                                                                                

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Objective tests and their discriminating power in business courses: a case study

Edgard B. Cornachione Jr

80-94

                                                                                                                                                                

Management accounting profile of firms located in Brazil: a field study

Fábio Frezatti

95-109