Ties that Knot: How App-workers Co-construct Their Identities at Precarious Work Contexts
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Eliana Pires Conde
Bruno Felix
Nadia Cardoso Moreira
Abstract
Objective: the aim of this paper was to understand how self-employed workers, more specifically app workers, co-construct their identities at work. Theoretical framework: social identity theory. Method: we used the grounded theory method, through 40 interviews conducted with Brazilian independent app workers. Results: our model presents the following propositions: (1) there is an association between identity management and structured environment, not necessarily formal environment; (2) when there is a collectivity, a feeling of belonging through the more stable relationships between groups and individuals, there is an easier construction of the self; (3) the insertion of the worker in the groups provide a reduction of anxiety for the identity construction and increase motivation and security; (4) it is of the initiative of the app workers themselves the creation of the groups that converge to a personalized belonging – group identity and a precarious belonging – individual identity. Conclusions: the collective constructed by independent application workers comes from an integration whose initiative comes from the workers themselves, at first with a productive purpose, but consequently being a source of facilitators for the construction of an identity.
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Conde, E. P., Felix, B., & Moreira, N. C. (2023). Ties that Knot: How App-workers Co-construct Their Identities at Precarious Work Contexts. Journal of Contemporary Administration, 27(6), e220083. https://doi.org/10.1590/1982-7849rac2023220083.en
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Caza, B. B., Reid, E. M., Ashford, S. J., & Granger, S. (2022). Working on my own: Measuring the challenges of gig work. Human Relations, 75(11), 2122-2159. https://doi.org/10.1177/00187267211030098
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Fleming, T. M., Bavin, L., Stasiak, K., Hermansson-Webb, E., Merry, S. N., Cheek, C., … & Hetrick, S. (2017). Serious games and gamification for mental health: Current status and promising directions. Frontiers in Psychiatry, 7, 215. https://doi.org/10.3389/fpsyt.2016.00215
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