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Vol. 17 No. 2 (2013): Mar/Apr - 2013
Editorial
Editorial
Herbert Kimura
1-2
PDF (PortuguĂȘs (Brasil))
Articles
Brand effect on omission neglect: an experimental research
Evandro Luiz Lopes, Dirceu da Silva, José Mauro da Costa Hernandez
132-153
PDF (PortuguĂȘs (Brasil))
Brand relationship quality and the implications for loyalty
Eliane Cristine Francisco-Maffezzolli, Elder Semprebom, Paulo Henrique Muller Prado, Clara MĂĄrcia Ribeiro
154-175
PDF (PortuguĂȘs (Brasil))
Teaching cases in Brazil: a bibliometric analysis and guidelines for authors
Marina Faria, Klebler Fossati Figueiredo
176-197
PDF (PortuguĂȘs (Brasil))
Post-structuralism and critical management studies: the desire for emancipation and the constitution of the subject
Eloisio Moulin de Souza, Susane Petinelli Souza, Alfredo Rodrigues Leite da Silva
198-217
PDF (PortuguĂȘs (Brasil))
Overqualification at work and its influence on attitudes and behaviors
Cristiano Oliveira Maciel, Camila Camargo
218-238
PDF (PortuguĂȘs (Brasil))
Effects of internationalization on the performance of multinational companies from developing economies
Alisson Maxwell Ferreira de Andrade, Simone Vasconcelos Ribeiro Galina
239-262
PDF (PortuguĂȘs (Brasil))