Editorial

Editorial

Herbert Kimura

1-1

                                                                                                                                                                

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Articles

Building a Brand Community Online During a New Product Launch

Maribel Carvalho Suarez, Flavia Luzia Oliveira da Cunha Galindo, Vaclav Soukup Filho, Rafael Machado

117-136

                                                                                                                                                                

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Influence of Stress, Materialism and Self-Esteem in Adolescent Compulsive Buying

Fabiana Gama de Medeiros, Ionara Saraí Ferreira Nóbrega Diniz, Francisco José da Costa, Rita de Cássia Faria Pereira

137-156

                                                                                                                                                                

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Measurement of Attitude: Proposition of a Protocol for Preparation of Scales

Rafael Lucian, Jairo Simião Dornelas

157-177

                                                                                                                                                                

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When Do Opposing Forces Increase Willingness to Buy? Regulatory Motivational Focus and Ad Messages

Danielle Mantovani, Mariana Monfort Barboza, Juan José Camou Viacava, Paulo Henrique Muller Prado

178-196

                                                                                                                                                                

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The Contribution of Scientific Production in Marketing for the Social Sciences

Renato Hübner Barcelos, Carlos Alberto Vargas Rossi

197-220

                                                                                                                                                                

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Impact of Control Systems over New Product Sales

Valter Afonso Vieira, Juliano Domingues Silva, Sean Cassiolato Berbert, Valter da Silva Faia

221-244

                                                                                                                                                                

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