Grasping Marketing and Consumer Behavior in the Digital Environment: Brazilian Scholars Insights

Valter Afonso Vieira, Marcos Inácio Severo de Almeida, Maria Carolina Zanette

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Instagram in the Modest Fashion Market: Analysis by the Perspective of Sociotechnical Structures

Juliana de Oliveira Becheri, Acsa Hosken Gusmão, Elisa Guimarães Cozadi, Paulo Henrique Montagnana Vicente Leme

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Privacy Signals: Exploring the Relationship between Cookies and Online Purchase Intention

Ana Paula Merenda Richarde, Paulo Henrique Muller Prado, Jorge Brantes Ferreira

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Understanding Conspicuity in the Dissemination of Experiences on Social Media: The Effect of Materialism

Mikaela Daiane Prestes Floriano, Andressa Hennig Silva

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Going viral on advertising YouTube video: Detecting the influences

Giuliana Isabella, Andressa Freitas de Melo, Marcela Carvalho Gonzalez

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Omnichannel as a Consumer-Based Marketing Strategy

Isadora Gasparin, Luiz Antonio Slongo

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