Understanding Conspicuity in the Dissemination of Experiences on Social Media: The Effect of Materialism
Open Data
Main Article Content
Mikaela Daiane Prestes Floriano
Andressa Hennig Silva
Abstract
Objective: to develop and test a model that explains the motivations for the behavior of disclosing the consumption of experiences on social media, considering the effect of materialism. Theoretical approach: the reasons given by the literature for the use of social media and materialism are adopted to understand the increasingly popular behavior of disclosing experiential consumption. Method: the study is based on a sequential mixed methods approach. First, a qualitative study was carried out with social media users. Subsequently, conceptual models were tested by PLS-SEM. Results: the conspicuous consumption online refers to the final construct of the explanatory model of the behavior of disclosing the experiential consumption in social media. The dissemination of experiences is used to build a positive identity and for the creation interpersonal relationships. From the conceptual models analyzed, it is admitted that materialism can play different roles in the explanatory model of the behavior of disclosing the consumption of experiences in social media. Conclusions: when verifying the conspicuity in consumption and exposition of experiences, it is assumed that consumers are focusing more on symbolic meanings than on satisfying psychological needs when adhering to experiential consumption.
Downloads
Download data is not yet available.
Download data is not yet available.
Article Details
How to Cite
Floriano, M. D. P., & Silva, A. H. (2023). Understanding Conspicuity in the Dissemination of Experiences on Social Media: The Effect of Materialism. Journal of Contemporary Administration, 27(4), e220323. https://doi.org/10.1590/1982-7849rac2023220323.en
Section
Theoretical-empirical Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
Since mid-February of 2023, the authors retain the copyright relating to their article and grant the journal RAC, from ANPAD, the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution 4.0 International license (CC BY 4.0), as stated in the article’s PDF document. This license provides that the article published can be shared (allows you to copy and redistribute the material in any medium or format) and adapted (allows you to remix, transform, and create from the material for any purpose, even commercial) by anyone.
After article acceptance, the authors must sign a Term of Authorization for Publication, which is sent to the authors by e-mail for electronic signature before publication.
References
Altagamma. (2020, June). True-luxury global consumer insight. Auflage. Milano: The Boston Consulting Group & Fondazione Altagamma. https://www.bcg.com/press/24giugno2020-true-luxury-global-consumer-insight
Alves, P. (2021). 68% dos brasileiros preferem experiências a bens a materiais, revela nova pesquisa da Mastercard. https://www.mastercard.com/news/latin-america/pt-br/noticias/comunicados-de-imprensa/pr-pt/2021/agosto/68-dosbrasileiros-preferem-experiencias-a-bens-materiais-revelanova-pesquisa-da-mastercard
Assimos, B. M., Pinto, M. de R., Leite, R. S., & Andrade, M. L. (2019). Conspicuous consumption and its relation to brand consciousness, status consumption and selfexpression. Brazilian Business Review, 16(4), 350-368. https://doi.org/10.15728/bbr.2019.16.4.3
Bardin, L. (2011). Content analysis (4ªed). Edições 70.
Bashir, I., & Qureshi, I. H. (2023). A systematic literature review on personal financial well-being: The link to key Sustainable Development Goals 2030. FIIB Business Review, 12(1), 31-48. https://doi.org/10.1177/23197145221106862
Bastos, W. (2020). “Speaking of purchases”: How conversational potential determines consumers’ willingness to exert effort for experiential versus material purchases. Journal of Interactive Marketing, 50, 1-16.
https://doi.org/10.1016/j.intmar.2019.10.001
Bastos, W., & Brucks, M. (2017). How and why conversational value leads to happiness for experiential and material purchases. Journal of Consumer Research, 44(3), 598-612. https://www.jstor.org/stable/26570414
Belk, R. W. (1985). Materialism: Trait aspects of living in the material world. Journal of Consumer research, 12(3), 265-280. https://www.jstor.org/stable/254373
Bianchi, T. (2022). Penetration rate of social media use among internet users in Brazil from 2017 to 2022. https://www.statista.com/statistics/1083556/brazil-social-media-usage-rate
Bronner, F., & Hoog, R. de. (2018). Conspicuous consumption and the rising importance of experiential purchases. International Journal of Market Research, 60(1), 88-103. https://doi.org/10.1177/1470785317744667
Bronner, F., & Hoog, R. de. (2019). Comparing conspicuous consumption across different experiential products: Culture and leisure. International Journal of Market Research, 61(4), 430-446. https://doi.org/10.1177/1470785317744667
Bronner, F., & Hoog, R. de. (2021). Conspicuous leisure: The social visibility of cultural experiences. International Journal of Market Research, 63(3), 300-316. https://doi.org/10.1177/1470785319880715
Buerke, A., Straatmann, T., Lin-Hi, N., & Müller, K. (2017). Consumer awareness and sustainability-focused value orientation as motivating factors of responsible consumer behavior. Review of Managerial Science, 11, 959-991. https://doi.org/10.1007/s11846-016-0211-2
Carter, T. J., & Gilovich, T. (2010). The relative relativity of material and experiential purchases. Journal of Personality and Social Psychology, 98(1), 146-159. https://doi.org/10.1037/a0017145
Carter, T. J., & Gilovich, T. (2012). I am what I do, not what I have: The differential centrality of experiential and material purchases to the self. Journal of Personality and Social Psychology, 102(6), 1304-1317.
https://doi.org/10.1037/a0027407
Chandy, R. K., Johar, G. V., Moorman, C., & Roberts, J. H. (2021). Better marketing for a better world. Journal of Marketing, 85(3), 1-9. https://doi.org/10.1177/00222429211003690
Chu, S. C., Windels, K., & Kamal, S. (2016). The influence of self-construal and materialism on social media intensity: A study of China and the United States. International Journal of Advertising, 35(3), 569-588. https://doi.org/10.1080/02650487.2015.1068425
Churchill, S. A., & Marisetty, V. B. (2020). Financial inclusion and poverty: A tale of forty-five thousand households. Applied Economics, 52(16), 1777-1788. https://doi.org/10.1080/00036846.2019.1678732
Cramer, E. M., Song, H., & Drent, A. M. (2016). Social comparison on Facebook: Motivation, affective consequences, self-esteem, and Facebook fatigue. Computers in Human Behavior, 64, 739-746.
https://psycnet.apa.org/doi/10.1016/j.chb.2016.07.049
Creswell, J. W., & Clark, V. L. P. (2015). Pesquisa de Métodos Mistos (2a ed). Penso Editora.
Dijkstra, T. K., & Henseler, J. (2015). Consistent and asymptotically normal PLS estimators for linear structural equations. Computational Statistics & Data Analysis, 81, 10-23. https://doi.org/10.1016/j.csda.2014.07.008
Dittmar, H., & Isham, A. (2022). Materialistic value orientation and wellbeing. Current Opinion in Psychology, 46, 101337. https://doi.org/10.1016/j.copsyc.2022.101337
Duan, J. (2016). The antecedents and consequences of consumptionrelated posting behavior on social media. [Tese de doutorado, The University of Rhode Island]. University of Rhode Island DigitalCommons@URI. https://digitalcommons.uri.edu/cgi/viewcontent.cgi?article=1467&context=oa_diss
Duan, J., & Dholakia, R. R. (2018). How purchase type influences consumption-related posting behavior on social media: The moderating role of materialism. Journal of Internet Commerce, 17(1), 64-80. https://doi.org/10.1080/15332861.2018.1424396
Eckhardt, G. M., & Bardhi, F. (2020). New dynamics of social status and distinction. Marketing Theory, 20(1), 85-102. https://doi.org/10.1177/1470593119856650
Euromonitor International. (2019). 46% dos consumidores brasileiros preferem experiências a bens materiais. https://www.euromonitor.com/article/46-dos-consumidoresbrasileiros-preferem-experiencias-a-bens-materiais
Fennis, B. M., & Rucker, D. D. (2023). The coin of consumption: Understanding the bright and dark sides. Current Opinion in Psychology, 49, 101518. https://doi.org/10.1016/j.copsyc.2022.101518
Festinger, L. (1954). A theory of social comparison processes. Human relations, 7(2), 117-140. https://doi.org/10.1177/001872675400700202
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18(1), 39-50. https://doi.org/10.1177/002224378101800104
Fu, J. (2020). Ability or opportunity to act: What shapes financial well-being?. World Development, 128, 104843. https://doi.org/10.1016/j.worlddev.2019.104843
Gilovich, T., & Gallo, I. (2020). Consumers’ pursuit of material and experiential purchases: A review. Consumer Psychology Review, 3(1), 20-33. https://doi.org/10.1002/arcp.1053
Greenwood, D. N. (2013). Fame, Facebook, and Twitter: How attitudes about fame predict frequency and nature of social media use. Psychology of Popular Media Culture, 2(4), 222-236. https://doi.org/10.1037/ppm0000013
Guevarra, D. A., & Howell, R. T. (2015). To have in order to do: Exploring the effects of consuming experiential products on well-being. Journal of Consumer Psychology, 25(1), 28-41. https://doi.org/10.1016/j.jcps.2014.06.006
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLSSEM. European Business Review, 31(1), 2-24. https://doi.org/10.1108/EBR-11-2018-0203
Herberholz, C., & Prapaipanich, N. (2019). Conspicuous consumption of online social networking devices and subjective well-being of Bangkokians. The Singapore Economic Review, 64(5), 1371-1395. https://doi.org/10.1142/S0217590817500060
Huang, S. F., Su, C. J., & Saballos, M. B. V. (2018). Social media big data analysis for global sourcing realization. In J. Kacprzyk (Ed.). Advances in Computer and Computational Sciences (pp. 251-256). Springer.
Inglehart, R. (1990). Culture shift in advanced industrial society. Princeton University Press.
Islam, T., Sheikh, Z., Hameed, Z., Khan, I. U., & Azam, R. I. (2018). Social comparison, materialism, and compulsive buying based on stimulus-responsemodel: A comparative study among adolescents and young adults. Young Consumers, 19(1), 19-37. https://doi.org/10.1108/YC-07-2017-00713
Jaikumar, S., & Sharma, Y. (2021). Consuming beyond means: Debt trap of conspicuous consumption in an emerging economy. Journal of Marketing Theory and Practice, 29(2), 233-249. https://doi.org/10.1080/10696679.2020.1816476
Kasser, T., & Ahuvia, A. (2002). Materialistic values and well‐being in business students. European Journal of Social Psychology, 32(1), 137-146. https://psycnet.apa.org/doi/10.1002/ejsp.85
Kemp, S. (2022). Digital 2022: Global Overview Report. https://datareportal.com/reports/digital-2022-global-overviewreport
Kim, D., & Jang, S. S. (2019). The psychological and motivational aspects of restaurant experience sharing behavior on social networking sites. Service Business, 13(1), 25-49. https://doi.org/10.1007/s11628-018-0367-8
Krasnova, H., Widjaja, T., Buxmann, P., Wenninger, H., & Benbasat, I. (2015). Why following friends can hurt you: An exploratory investigation of the effects of envy on social networking sites among college-age
users. Information Systems Research, 26(3), 585-605. https://doi.org/10.1287/isre.2015.0588
Kumar, A., & Gilovich, T. (2016). To do or to have, now or later? The preferred consumption profiles of material and experiential purchases. Journal of Consumer Psychology, 26(2), 169-178. https://doi.org/10.1016/j.jcps.2015.06.013
Kunst, K., & Vatrapu, R. (2014, June). Towards a theory of socially shared consumption: Literature review, taxonomy, and research agenda. Proceedings of the European Conference on Information Systems, Tel Aviv, Israel.
Larsen, V., Sirgy, M. J., Wright, N. D. (1999). Materialism: The construct, measures, antecedents, and consequences. Academy of Marketing Studies Journal, 3(2), 78-111. https://www.abacademies.org/articles/amsjvol3no11999.pdf
Leary, M. R., & Kowalski, R. M. (1990). Impression management: A literature review and two-component model. Psychological Bulletin, 107(1), 34-47. https://doi.org/10.1037/0033-2909.107.1.34
Lee, K. O., & Mori, M. (2021). Conspicuous consumption and household indebtedness. Real Estate Economics, 49(S2), 557-586. https://doi.org/10.1111/1540-6229.12305
Lee, Y.-K., Chang, C.-T., Cheng, Z.-H., & Lin, Y. (2018). How social anxiety and reduced self-efficacy induce smartphone addiction in materialistic people. Social Science Computer Review, 36(1), 36-56. https://doi.org/10.1177/0894439316685540
Lin, K.-Y., & Lu, H.-P. (2011). Why people use social networking sites: An empirical study integrating network externalities and motivation theory. Computers in Human Behavior, 27(3), 1152-1161. https://doi.org/10.1016/j.chb.2010.12.009
Lin, R., & Utz, S. (2015). The emotional responses of browsing Facebook: Happiness, envy, and the role of tie strength. Computers in Human Behavior, 52, 29-38. https://doi.org/10.1016/j.chb.2015.04.064
Liu, Q. Q., Zhou, Z. K., Yang, X. J., Niu, G. F., Tian, Y., & Fan, C. Y. (2017). Upward social comparison on social network sites and depressive symptoms: A moderated mediation model of self-esteem and optimism. Personality
and Individual Differences, 113, 223-228. https://doi.org/10.1016/j.paid.2017.03.037
MacInnis, D. J. Morwitz, V. G., Botti, S., Hoffman, D. L., Kozinets, R. V., Lehmann, D. R., Lynch, J. G., & Pechmann, C. (2020). Creating boundary-breaking, marketing-relevant consumer research. Journal of Marketing, 84(2), 1-23. https://doi.org/10.1177/0022242919889876
Manley, S. C., Hair, J. F., Williams, R. I., & McDowell, W. C. (2021). Essential new PLS-SEM analysis methods for your entrepreneurship analytical toolbox. International Entrepreneurship and Management Journal, 17, 1805-
1825. https://doi.org/10.1007/s11365-020-00687-6
Matos, C. A. D., Vieira, V., Bonfanti, K., & Mette, F. M. B. (2019). Antecedents of indebtedness for low-income consumers: The mediating role of materialism. Journal of Consumer Marketing, 36(1), 92-101. https://doi.org/10.1108/JCM-09-2017-2352
Mende, M., & Scott, M. L. (2021). May the force be with you: Expanding the scope for marketing research as a force for good in a sustainable world. Journal of Public Policy & Marketing, 40(2), 116-125. https://doi.org/10.1177/07439156211000741
Meng, F., Zhang, P., Li, H., So, K. K. F. (2019). Modeling precursors of impulsive tourist shopping behavior: Evidence from long‐haul Chinese outbound tourists. International Journal of Tourism Research, 21(3), 344-358.
https://doi.org/10.1002/jtr.2266
Nesi, J., & Prinstein, M. J. (2015). Using social media for social comparison and feedback-seeking: Gender and popularity moderate associations with depressive symptoms. Journal of Abnormal Child Psychology, 43(8), 1427-1438. https://doi.org/10.1007/s10802-015-0020-0
Nguyen, H., Martin, B. A., & Kerr, G. (2023). Effects of materialism on brand-related user-generated content and positive WOM on social media. Australasian Marketing Journal, 31(2), 135-141. https://doi.org/10.1177/18393349211054230
Nunnaly, B., & Bernstein, I. R. (1994). Psychometric theory. Oxford Univer.
Ozimek, P., & Bierhoff, H. W. (2016). Facebook use depending on age: The influence of social comparisons. Computers in Human Behavior, 61, 271-279. https://doi.org/10.1016/j.chb.2016.03.034
Ozimek, P., & Förster, J. (2021). The social online-self-regulationtheory: A review of self-regulation in social media. Journal of Media Psychology: Theories, Methods, and Applications, 33(4), 181-190. https://doi.org/10.1027/1864-1105/a000304
Ozimek, P., Baer, F., & Förster, J. (2017). Materialists on Facebook: The self-regulatory role of social comparisons and the objectification of Facebook friends. Heliyon, 3(11), e00449. https://doi.org/10.1016/j.heliyon.2017.e00449
Pandelaere, M. (2016). Materialism and well-being: The role of consumption. Current Opinion in Psychology, 10, 33-38. https://doi.org/10.1016/j.copsyc.2015.10.027
Pelletier, M. J., & Collier, J. E. (2018). Experiential purchase quality: Exploring the dimensions and outcomes of highly memorable experiential purchases. Journal of Service Research, 21(4), 456-473. https://doi.org/10.1177/1094670518770042
Phua, J., Jin, S. V., & Kim, J. J. (2017). Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention. Telematics and Informatics, 34(1), 412-424. https://doi.org/10.1016/j.tele.2016.06.004
Podoshen, J. S., & Andrzejewski, S. A. (2012). An examination of the relationships between materialism, conspicuous consumption, impulse buying, and brand loyalty. Journal of Marketing Theory and Practice, 20(3), 319-334. https://doi.org/10.2753/MTP1069-6679200306
Prentice, C., & Loureiro, S. M. C. (2018). Consumer-based approach to customer engagement–The case of luxury brands. Journal of Retailing and Consumer Services, 43, 325-332. https://doi.org/10.1016/j.jretconser.2018.05.003
Rahman, M., Azma, N., Masud, M. A. K., & Ismail, Y. (2020). Determinants of indebtedness: Influence of behavioral and demographic factors. International Journal of Financial Studies, 8(1), 8. https://doi.org/10.3390/ijfs8010008
Rahmani, Z., Mackenzie, S. H., & Carr, A. (no prelo). How virtual wellness retreat experiences may influence psychological well-being. Journal of Hospitality and Tourism Management. https://doi.org/10.1016/j.jhtm.2023.03.007
Rai, R., Blocksidge, J., & Cheng, M. I. (2020). Materialism and Facebook usage: Could materialistic and nonmaterialistic values be linked to using Facebook differently? In G. Meiselwitz (Ed.), Social Computing and Social Media. Design, Ethics, User Behavior, and Social Network Analysis HCII 2020. Lecture Notes in Computer Science, vol. 12194. Springer. https://doi.org/10.1007/978-3-030-49570-1_43
Richins, M. L. (2004). The material values scale: Measurement properties and development of a short form. Journal of consumer Research, 31(1), 209-219. https://doi.org/10.1086/383436
Richins, M. L. (2017). Materialism pathways: The processes that create and perpetuate materialism. Journal of Consumer Psychology, 27(4), 480-499. https://doi.org/10.1016/j.jcps.2017.07.006
Richins, M. L., & Dawson, S. (1992). A consumer values orientation for materialism and its measurement: Scale development and validation. Journal of Consumer Research, 19(3), 303-316. https://doi.org/10.1086/209304
Rohan, M. J. (2000). A rose by any name? The values construct. Personality and Social Psychology Review, 4(3), 255-277. https://doi.org/10.1207/S15327957PSPR0403_4
Rosenzweig, E., & Gilovich, T. (2012). Buyer’s remorse or missed opportunity? Differential regrets for material and experiential purchases. Journal of Personality and Social Psychology, 102(2), 215-223.
https://doi.org/10.1037/a0024999
Sá, E. B. D., & Benevides, R. P. D. S. (2019). Assegurar uma vida saudável e promover o bem-estar para todas e todos, em todas as idades: O que mostra o retrato do Brasil?. Repositório do Conhecimento do IPEA.
https://repositorio.ipea.gov.br/handle/11058/9379
Saenger, C., Thomas, V. L., & Johnson, J. W. (2013). Consumptionfocused self‐expression word of mouth: A new scale and its role in consumer research. Psychology & Marketing, 30(11), 959-970. https://doi.org/10.1002/mar.20659
Schwartz, S. H. (1994). Are there universal aspects in the content and structure of values. Journal of Social Issues, 50(4), 19-45. https://doi.org/10.1111/j.1540-4560.1994.tb01196.x
Sharif, S. P., & Khanekharab, J. (2017). Identity confusion and materialism mediate the relationship between excessive social network site usage and online compulsive buying. Cyberpsychology, Behavior, and Social Networking, 20(8), 494-500. https://doi.org/10.1089/cyber.2017.0162
Sharif, S. P., She, L., Yeoh, K. K., & Naghavi, N. (2022). Heavy social networking and online compulsive buying: The mediating role of financial social comparison and materialism. Journal of Marketing Theory and Practice, 30(2), 213-225. https://doi.org/10.1080/10696679.2021.1909425
Sheldon, P., & Bryant, K. (2016). Instagram: Motives for its use and relationship to narcissism and contextual age. Computers in human Behavior, 58, 89-97. https://doi.org/10.1016/j.chb.2015.12.059
Shrum, L. J., Wong, N., Arif, F., Chugani, S. K., Gunz, A., Lowrey, T. M., Nairn, A., Pandelaere, M., Ross, S. M., Ruvio, A., Scott, K., & Sundie, J. (2013). Reconceptualizing materialism as identity goal pursuits: Functions, processes,
and consequences. Journal of Business Research, 66(8), 1179-1185. https://doi.org/10.1016/j.jbusres.2012.08.010
Sung, Y., Lee, J.-A., Kim, E., & Choi, S. M. (2016). Why we post selfies: Understanding motivations for posting pictures of oneself. Personality and Individual Differences, 97, 260-265. https://doi.org/10.1016/j.paid.2016.03.032
Tambyah, S. K., & Tan, S. J. (2022). Consuming for happiness. In L. R. Kahle, T. M. Lowrey, & J. Huber, APA Handbook of Consumer Psychology (pp. 637-646). American Psychological Association. https://doi.org/10.1037/0000262-028
Taylor, D. G., & Strutton, D. (2016). Does Facebook usage lead to conspicuous consumption? The role of envy, narcissism and self-promotion. Journal of Research in Interactive Marketing, 10(3), 231-248. https://doi.org/10.1108/JRIM-01-2015-0009
Thoumrungroje, A. (2018). A cross-national study of consumer spending behavior: The impact of social media intensity and materialism. Journal of International Consumer Marketing, 30(4), 276-286. https://doi.org/10.1080/08961530.2018.1462130
Tuominen, J., Rantala, E., Reinikainen, H., Luoma-aho, V., Wilska, T.-A. (2022). The brighter side of materialism: Managing impressions on social media for higher social capital. Poetics, 92(Part A), 101651. https://doi.org/10.1016/j.poetic.2022.101651
Valsesia, F., & Diehl, K. (2022). Let me show you what I did versus what I have: Sharing experiential versus material purchases alters authenticity and liking of social media users. Journal of Consumer Research, 49(3), 430-449. https://doi.org/10.1093/jcr/ucab068
Van Boven, L., & Gilovich, T. (2003). To do or to have? That is the question. Journal of Personality and Social Psychology, 85(6), 1193-1202. https://doi.org/10.1037/0022-3514.85.6.1193
Verduyn, P., Gugushvili, N., Massar K., Täht, K., & Kross, E. (2020). Social comparison on social networking sites. Current Opinion in Psychology, 36, 32-37. https://doi.org/10.1016/j.copsyc.2020.04.002
Vries, D. A. de., Möller, A. M., Wieringa, M. S., Eigenraam, A. W., Hamelink, K. (2018). Social comparison as the thief of joy: Emotional consequences of viewing strangers’ Instagram posts. Media Psychology, 21(2), 222-245.
https://doi.org/10.1080/15213269.2016.1267647
Wang, L., Gu, D., Jiang, J., & Sun, Y. (2019). The not-so-dark side of materialism: Can public versus private contexts make materialists less eco-unfriendly? Frontiers in Psychology, 10, 790. https://doi.org/10.3389/fpsyg.2019.00790
Wang, P., Nie, K., Wang, X., Wang, Y., Zhao, F., Xie, X., Lei, Li., & Ouyang, M. (2020). How are smartphones associated with adolescent materialism? Journal of Health Psychology, 25(13-14), 2406-2417. https://doi.org/10.1177/1359105318801069
Wu, T., & Zheng, Y. (2019). Is impression management through status updates successful? Meta-accuracy and judgment accuracy of big five personality traits based on status updates from social network sites in China. Frontiers in psychology, 10, 1192. https://doi.org/10.3389/fpsyg.2019.01192
Yang, H. (2020). Do SNSs really make us happy? The effects of writing and reading via SNSs on subjective wellbeing. Telematics and Informatics, 50, 101384. https://doi.org/10.1016/j.tele.2020.101384
Zhang, M., Li, Y., Gu, R., & Luo, C. (2021). What type of purchase do you prefer to share on social networking sites: Experiential or material? Journal of Retailing and Consumer Services, 58, 102342. https://doi.org/10.1016/j.jretconser.2020.102342
Zolkepli, I. A., Kamarulzaman, Y., & Kitchen, P. J. (2018). Uncovering psychological gratifications affecting social media utilization: A multiblock hierarchical analysis. Journal of Marketing Theory and Practice, 26(4), 412-430.
https://doi.org/10.1080/10696679.2018.1489730
Alves, P. (2021). 68% dos brasileiros preferem experiências a bens a materiais, revela nova pesquisa da Mastercard. https://www.mastercard.com/news/latin-america/pt-br/noticias/comunicados-de-imprensa/pr-pt/2021/agosto/68-dosbrasileiros-preferem-experiencias-a-bens-materiais-revelanova-pesquisa-da-mastercard
Assimos, B. M., Pinto, M. de R., Leite, R. S., & Andrade, M. L. (2019). Conspicuous consumption and its relation to brand consciousness, status consumption and selfexpression. Brazilian Business Review, 16(4), 350-368. https://doi.org/10.15728/bbr.2019.16.4.3
Bardin, L. (2011). Content analysis (4ªed). Edições 70.
Bashir, I., & Qureshi, I. H. (2023). A systematic literature review on personal financial well-being: The link to key Sustainable Development Goals 2030. FIIB Business Review, 12(1), 31-48. https://doi.org/10.1177/23197145221106862
Bastos, W. (2020). “Speaking of purchases”: How conversational potential determines consumers’ willingness to exert effort for experiential versus material purchases. Journal of Interactive Marketing, 50, 1-16.
https://doi.org/10.1016/j.intmar.2019.10.001
Bastos, W., & Brucks, M. (2017). How and why conversational value leads to happiness for experiential and material purchases. Journal of Consumer Research, 44(3), 598-612. https://www.jstor.org/stable/26570414
Belk, R. W. (1985). Materialism: Trait aspects of living in the material world. Journal of Consumer research, 12(3), 265-280. https://www.jstor.org/stable/254373
Bianchi, T. (2022). Penetration rate of social media use among internet users in Brazil from 2017 to 2022. https://www.statista.com/statistics/1083556/brazil-social-media-usage-rate
Bronner, F., & Hoog, R. de. (2018). Conspicuous consumption and the rising importance of experiential purchases. International Journal of Market Research, 60(1), 88-103. https://doi.org/10.1177/1470785317744667
Bronner, F., & Hoog, R. de. (2019). Comparing conspicuous consumption across different experiential products: Culture and leisure. International Journal of Market Research, 61(4), 430-446. https://doi.org/10.1177/1470785317744667
Bronner, F., & Hoog, R. de. (2021). Conspicuous leisure: The social visibility of cultural experiences. International Journal of Market Research, 63(3), 300-316. https://doi.org/10.1177/1470785319880715
Buerke, A., Straatmann, T., Lin-Hi, N., & Müller, K. (2017). Consumer awareness and sustainability-focused value orientation as motivating factors of responsible consumer behavior. Review of Managerial Science, 11, 959-991. https://doi.org/10.1007/s11846-016-0211-2
Carter, T. J., & Gilovich, T. (2010). The relative relativity of material and experiential purchases. Journal of Personality and Social Psychology, 98(1), 146-159. https://doi.org/10.1037/a0017145
Carter, T. J., & Gilovich, T. (2012). I am what I do, not what I have: The differential centrality of experiential and material purchases to the self. Journal of Personality and Social Psychology, 102(6), 1304-1317.
https://doi.org/10.1037/a0027407
Chandy, R. K., Johar, G. V., Moorman, C., & Roberts, J. H. (2021). Better marketing for a better world. Journal of Marketing, 85(3), 1-9. https://doi.org/10.1177/00222429211003690
Chu, S. C., Windels, K., & Kamal, S. (2016). The influence of self-construal and materialism on social media intensity: A study of China and the United States. International Journal of Advertising, 35(3), 569-588. https://doi.org/10.1080/02650487.2015.1068425
Churchill, S. A., & Marisetty, V. B. (2020). Financial inclusion and poverty: A tale of forty-five thousand households. Applied Economics, 52(16), 1777-1788. https://doi.org/10.1080/00036846.2019.1678732
Cramer, E. M., Song, H., & Drent, A. M. (2016). Social comparison on Facebook: Motivation, affective consequences, self-esteem, and Facebook fatigue. Computers in Human Behavior, 64, 739-746.
https://psycnet.apa.org/doi/10.1016/j.chb.2016.07.049
Creswell, J. W., & Clark, V. L. P. (2015). Pesquisa de Métodos Mistos (2a ed). Penso Editora.
Dijkstra, T. K., & Henseler, J. (2015). Consistent and asymptotically normal PLS estimators for linear structural equations. Computational Statistics & Data Analysis, 81, 10-23. https://doi.org/10.1016/j.csda.2014.07.008
Dittmar, H., & Isham, A. (2022). Materialistic value orientation and wellbeing. Current Opinion in Psychology, 46, 101337. https://doi.org/10.1016/j.copsyc.2022.101337
Duan, J. (2016). The antecedents and consequences of consumptionrelated posting behavior on social media. [Tese de doutorado, The University of Rhode Island]. University of Rhode Island DigitalCommons@URI. https://digitalcommons.uri.edu/cgi/viewcontent.cgi?article=1467&context=oa_diss
Duan, J., & Dholakia, R. R. (2018). How purchase type influences consumption-related posting behavior on social media: The moderating role of materialism. Journal of Internet Commerce, 17(1), 64-80. https://doi.org/10.1080/15332861.2018.1424396
Eckhardt, G. M., & Bardhi, F. (2020). New dynamics of social status and distinction. Marketing Theory, 20(1), 85-102. https://doi.org/10.1177/1470593119856650
Euromonitor International. (2019). 46% dos consumidores brasileiros preferem experiências a bens materiais. https://www.euromonitor.com/article/46-dos-consumidoresbrasileiros-preferem-experiencias-a-bens-materiais
Fennis, B. M., & Rucker, D. D. (2023). The coin of consumption: Understanding the bright and dark sides. Current Opinion in Psychology, 49, 101518. https://doi.org/10.1016/j.copsyc.2022.101518
Festinger, L. (1954). A theory of social comparison processes. Human relations, 7(2), 117-140. https://doi.org/10.1177/001872675400700202
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18(1), 39-50. https://doi.org/10.1177/002224378101800104
Fu, J. (2020). Ability or opportunity to act: What shapes financial well-being?. World Development, 128, 104843. https://doi.org/10.1016/j.worlddev.2019.104843
Gilovich, T., & Gallo, I. (2020). Consumers’ pursuit of material and experiential purchases: A review. Consumer Psychology Review, 3(1), 20-33. https://doi.org/10.1002/arcp.1053
Greenwood, D. N. (2013). Fame, Facebook, and Twitter: How attitudes about fame predict frequency and nature of social media use. Psychology of Popular Media Culture, 2(4), 222-236. https://doi.org/10.1037/ppm0000013
Guevarra, D. A., & Howell, R. T. (2015). To have in order to do: Exploring the effects of consuming experiential products on well-being. Journal of Consumer Psychology, 25(1), 28-41. https://doi.org/10.1016/j.jcps.2014.06.006
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLSSEM. European Business Review, 31(1), 2-24. https://doi.org/10.1108/EBR-11-2018-0203
Herberholz, C., & Prapaipanich, N. (2019). Conspicuous consumption of online social networking devices and subjective well-being of Bangkokians. The Singapore Economic Review, 64(5), 1371-1395. https://doi.org/10.1142/S0217590817500060
Huang, S. F., Su, C. J., & Saballos, M. B. V. (2018). Social media big data analysis for global sourcing realization. In J. Kacprzyk (Ed.). Advances in Computer and Computational Sciences (pp. 251-256). Springer.
Inglehart, R. (1990). Culture shift in advanced industrial society. Princeton University Press.
Islam, T., Sheikh, Z., Hameed, Z., Khan, I. U., & Azam, R. I. (2018). Social comparison, materialism, and compulsive buying based on stimulus-responsemodel: A comparative study among adolescents and young adults. Young Consumers, 19(1), 19-37. https://doi.org/10.1108/YC-07-2017-00713
Jaikumar, S., & Sharma, Y. (2021). Consuming beyond means: Debt trap of conspicuous consumption in an emerging economy. Journal of Marketing Theory and Practice, 29(2), 233-249. https://doi.org/10.1080/10696679.2020.1816476
Kasser, T., & Ahuvia, A. (2002). Materialistic values and well‐being in business students. European Journal of Social Psychology, 32(1), 137-146. https://psycnet.apa.org/doi/10.1002/ejsp.85
Kemp, S. (2022). Digital 2022: Global Overview Report. https://datareportal.com/reports/digital-2022-global-overviewreport
Kim, D., & Jang, S. S. (2019). The psychological and motivational aspects of restaurant experience sharing behavior on social networking sites. Service Business, 13(1), 25-49. https://doi.org/10.1007/s11628-018-0367-8
Krasnova, H., Widjaja, T., Buxmann, P., Wenninger, H., & Benbasat, I. (2015). Why following friends can hurt you: An exploratory investigation of the effects of envy on social networking sites among college-age
users. Information Systems Research, 26(3), 585-605. https://doi.org/10.1287/isre.2015.0588
Kumar, A., & Gilovich, T. (2016). To do or to have, now or later? The preferred consumption profiles of material and experiential purchases. Journal of Consumer Psychology, 26(2), 169-178. https://doi.org/10.1016/j.jcps.2015.06.013
Kunst, K., & Vatrapu, R. (2014, June). Towards a theory of socially shared consumption: Literature review, taxonomy, and research agenda. Proceedings of the European Conference on Information Systems, Tel Aviv, Israel.
Larsen, V., Sirgy, M. J., Wright, N. D. (1999). Materialism: The construct, measures, antecedents, and consequences. Academy of Marketing Studies Journal, 3(2), 78-111. https://www.abacademies.org/articles/amsjvol3no11999.pdf
Leary, M. R., & Kowalski, R. M. (1990). Impression management: A literature review and two-component model. Psychological Bulletin, 107(1), 34-47. https://doi.org/10.1037/0033-2909.107.1.34
Lee, K. O., & Mori, M. (2021). Conspicuous consumption and household indebtedness. Real Estate Economics, 49(S2), 557-586. https://doi.org/10.1111/1540-6229.12305
Lee, Y.-K., Chang, C.-T., Cheng, Z.-H., & Lin, Y. (2018). How social anxiety and reduced self-efficacy induce smartphone addiction in materialistic people. Social Science Computer Review, 36(1), 36-56. https://doi.org/10.1177/0894439316685540
Lin, K.-Y., & Lu, H.-P. (2011). Why people use social networking sites: An empirical study integrating network externalities and motivation theory. Computers in Human Behavior, 27(3), 1152-1161. https://doi.org/10.1016/j.chb.2010.12.009
Lin, R., & Utz, S. (2015). The emotional responses of browsing Facebook: Happiness, envy, and the role of tie strength. Computers in Human Behavior, 52, 29-38. https://doi.org/10.1016/j.chb.2015.04.064
Liu, Q. Q., Zhou, Z. K., Yang, X. J., Niu, G. F., Tian, Y., & Fan, C. Y. (2017). Upward social comparison on social network sites and depressive symptoms: A moderated mediation model of self-esteem and optimism. Personality
and Individual Differences, 113, 223-228. https://doi.org/10.1016/j.paid.2017.03.037
MacInnis, D. J. Morwitz, V. G., Botti, S., Hoffman, D. L., Kozinets, R. V., Lehmann, D. R., Lynch, J. G., & Pechmann, C. (2020). Creating boundary-breaking, marketing-relevant consumer research. Journal of Marketing, 84(2), 1-23. https://doi.org/10.1177/0022242919889876
Manley, S. C., Hair, J. F., Williams, R. I., & McDowell, W. C. (2021). Essential new PLS-SEM analysis methods for your entrepreneurship analytical toolbox. International Entrepreneurship and Management Journal, 17, 1805-
1825. https://doi.org/10.1007/s11365-020-00687-6
Matos, C. A. D., Vieira, V., Bonfanti, K., & Mette, F. M. B. (2019). Antecedents of indebtedness for low-income consumers: The mediating role of materialism. Journal of Consumer Marketing, 36(1), 92-101. https://doi.org/10.1108/JCM-09-2017-2352
Mende, M., & Scott, M. L. (2021). May the force be with you: Expanding the scope for marketing research as a force for good in a sustainable world. Journal of Public Policy & Marketing, 40(2), 116-125. https://doi.org/10.1177/07439156211000741
Meng, F., Zhang, P., Li, H., So, K. K. F. (2019). Modeling precursors of impulsive tourist shopping behavior: Evidence from long‐haul Chinese outbound tourists. International Journal of Tourism Research, 21(3), 344-358.
https://doi.org/10.1002/jtr.2266
Nesi, J., & Prinstein, M. J. (2015). Using social media for social comparison and feedback-seeking: Gender and popularity moderate associations with depressive symptoms. Journal of Abnormal Child Psychology, 43(8), 1427-1438. https://doi.org/10.1007/s10802-015-0020-0
Nguyen, H., Martin, B. A., & Kerr, G. (2023). Effects of materialism on brand-related user-generated content and positive WOM on social media. Australasian Marketing Journal, 31(2), 135-141. https://doi.org/10.1177/18393349211054230
Nunnaly, B., & Bernstein, I. R. (1994). Psychometric theory. Oxford Univer.
Ozimek, P., & Bierhoff, H. W. (2016). Facebook use depending on age: The influence of social comparisons. Computers in Human Behavior, 61, 271-279. https://doi.org/10.1016/j.chb.2016.03.034
Ozimek, P., & Förster, J. (2021). The social online-self-regulationtheory: A review of self-regulation in social media. Journal of Media Psychology: Theories, Methods, and Applications, 33(4), 181-190. https://doi.org/10.1027/1864-1105/a000304
Ozimek, P., Baer, F., & Förster, J. (2017). Materialists on Facebook: The self-regulatory role of social comparisons and the objectification of Facebook friends. Heliyon, 3(11), e00449. https://doi.org/10.1016/j.heliyon.2017.e00449
Pandelaere, M. (2016). Materialism and well-being: The role of consumption. Current Opinion in Psychology, 10, 33-38. https://doi.org/10.1016/j.copsyc.2015.10.027
Pelletier, M. J., & Collier, J. E. (2018). Experiential purchase quality: Exploring the dimensions and outcomes of highly memorable experiential purchases. Journal of Service Research, 21(4), 456-473. https://doi.org/10.1177/1094670518770042
Phua, J., Jin, S. V., & Kim, J. J. (2017). Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention. Telematics and Informatics, 34(1), 412-424. https://doi.org/10.1016/j.tele.2016.06.004
Podoshen, J. S., & Andrzejewski, S. A. (2012). An examination of the relationships between materialism, conspicuous consumption, impulse buying, and brand loyalty. Journal of Marketing Theory and Practice, 20(3), 319-334. https://doi.org/10.2753/MTP1069-6679200306
Prentice, C., & Loureiro, S. M. C. (2018). Consumer-based approach to customer engagement–The case of luxury brands. Journal of Retailing and Consumer Services, 43, 325-332. https://doi.org/10.1016/j.jretconser.2018.05.003
Rahman, M., Azma, N., Masud, M. A. K., & Ismail, Y. (2020). Determinants of indebtedness: Influence of behavioral and demographic factors. International Journal of Financial Studies, 8(1), 8. https://doi.org/10.3390/ijfs8010008
Rahmani, Z., Mackenzie, S. H., & Carr, A. (no prelo). How virtual wellness retreat experiences may influence psychological well-being. Journal of Hospitality and Tourism Management. https://doi.org/10.1016/j.jhtm.2023.03.007
Rai, R., Blocksidge, J., & Cheng, M. I. (2020). Materialism and Facebook usage: Could materialistic and nonmaterialistic values be linked to using Facebook differently? In G. Meiselwitz (Ed.), Social Computing and Social Media. Design, Ethics, User Behavior, and Social Network Analysis HCII 2020. Lecture Notes in Computer Science, vol. 12194. Springer. https://doi.org/10.1007/978-3-030-49570-1_43
Richins, M. L. (2004). The material values scale: Measurement properties and development of a short form. Journal of consumer Research, 31(1), 209-219. https://doi.org/10.1086/383436
Richins, M. L. (2017). Materialism pathways: The processes that create and perpetuate materialism. Journal of Consumer Psychology, 27(4), 480-499. https://doi.org/10.1016/j.jcps.2017.07.006
Richins, M. L., & Dawson, S. (1992). A consumer values orientation for materialism and its measurement: Scale development and validation. Journal of Consumer Research, 19(3), 303-316. https://doi.org/10.1086/209304
Rohan, M. J. (2000). A rose by any name? The values construct. Personality and Social Psychology Review, 4(3), 255-277. https://doi.org/10.1207/S15327957PSPR0403_4
Rosenzweig, E., & Gilovich, T. (2012). Buyer’s remorse or missed opportunity? Differential regrets for material and experiential purchases. Journal of Personality and Social Psychology, 102(2), 215-223.
https://doi.org/10.1037/a0024999
Sá, E. B. D., & Benevides, R. P. D. S. (2019). Assegurar uma vida saudável e promover o bem-estar para todas e todos, em todas as idades: O que mostra o retrato do Brasil?. Repositório do Conhecimento do IPEA.
https://repositorio.ipea.gov.br/handle/11058/9379
Saenger, C., Thomas, V. L., & Johnson, J. W. (2013). Consumptionfocused self‐expression word of mouth: A new scale and its role in consumer research. Psychology & Marketing, 30(11), 959-970. https://doi.org/10.1002/mar.20659
Schwartz, S. H. (1994). Are there universal aspects in the content and structure of values. Journal of Social Issues, 50(4), 19-45. https://doi.org/10.1111/j.1540-4560.1994.tb01196.x
Sharif, S. P., & Khanekharab, J. (2017). Identity confusion and materialism mediate the relationship between excessive social network site usage and online compulsive buying. Cyberpsychology, Behavior, and Social Networking, 20(8), 494-500. https://doi.org/10.1089/cyber.2017.0162
Sharif, S. P., She, L., Yeoh, K. K., & Naghavi, N. (2022). Heavy social networking and online compulsive buying: The mediating role of financial social comparison and materialism. Journal of Marketing Theory and Practice, 30(2), 213-225. https://doi.org/10.1080/10696679.2021.1909425
Sheldon, P., & Bryant, K. (2016). Instagram: Motives for its use and relationship to narcissism and contextual age. Computers in human Behavior, 58, 89-97. https://doi.org/10.1016/j.chb.2015.12.059
Shrum, L. J., Wong, N., Arif, F., Chugani, S. K., Gunz, A., Lowrey, T. M., Nairn, A., Pandelaere, M., Ross, S. M., Ruvio, A., Scott, K., & Sundie, J. (2013). Reconceptualizing materialism as identity goal pursuits: Functions, processes,
and consequences. Journal of Business Research, 66(8), 1179-1185. https://doi.org/10.1016/j.jbusres.2012.08.010
Sung, Y., Lee, J.-A., Kim, E., & Choi, S. M. (2016). Why we post selfies: Understanding motivations for posting pictures of oneself. Personality and Individual Differences, 97, 260-265. https://doi.org/10.1016/j.paid.2016.03.032
Tambyah, S. K., & Tan, S. J. (2022). Consuming for happiness. In L. R. Kahle, T. M. Lowrey, & J. Huber, APA Handbook of Consumer Psychology (pp. 637-646). American Psychological Association. https://doi.org/10.1037/0000262-028
Taylor, D. G., & Strutton, D. (2016). Does Facebook usage lead to conspicuous consumption? The role of envy, narcissism and self-promotion. Journal of Research in Interactive Marketing, 10(3), 231-248. https://doi.org/10.1108/JRIM-01-2015-0009
Thoumrungroje, A. (2018). A cross-national study of consumer spending behavior: The impact of social media intensity and materialism. Journal of International Consumer Marketing, 30(4), 276-286. https://doi.org/10.1080/08961530.2018.1462130
Tuominen, J., Rantala, E., Reinikainen, H., Luoma-aho, V., Wilska, T.-A. (2022). The brighter side of materialism: Managing impressions on social media for higher social capital. Poetics, 92(Part A), 101651. https://doi.org/10.1016/j.poetic.2022.101651
Valsesia, F., & Diehl, K. (2022). Let me show you what I did versus what I have: Sharing experiential versus material purchases alters authenticity and liking of social media users. Journal of Consumer Research, 49(3), 430-449. https://doi.org/10.1093/jcr/ucab068
Van Boven, L., & Gilovich, T. (2003). To do or to have? That is the question. Journal of Personality and Social Psychology, 85(6), 1193-1202. https://doi.org/10.1037/0022-3514.85.6.1193
Verduyn, P., Gugushvili, N., Massar K., Täht, K., & Kross, E. (2020). Social comparison on social networking sites. Current Opinion in Psychology, 36, 32-37. https://doi.org/10.1016/j.copsyc.2020.04.002
Vries, D. A. de., Möller, A. M., Wieringa, M. S., Eigenraam, A. W., Hamelink, K. (2018). Social comparison as the thief of joy: Emotional consequences of viewing strangers’ Instagram posts. Media Psychology, 21(2), 222-245.
https://doi.org/10.1080/15213269.2016.1267647
Wang, L., Gu, D., Jiang, J., & Sun, Y. (2019). The not-so-dark side of materialism: Can public versus private contexts make materialists less eco-unfriendly? Frontiers in Psychology, 10, 790. https://doi.org/10.3389/fpsyg.2019.00790
Wang, P., Nie, K., Wang, X., Wang, Y., Zhao, F., Xie, X., Lei, Li., & Ouyang, M. (2020). How are smartphones associated with adolescent materialism? Journal of Health Psychology, 25(13-14), 2406-2417. https://doi.org/10.1177/1359105318801069
Wu, T., & Zheng, Y. (2019). Is impression management through status updates successful? Meta-accuracy and judgment accuracy of big five personality traits based on status updates from social network sites in China. Frontiers in psychology, 10, 1192. https://doi.org/10.3389/fpsyg.2019.01192
Yang, H. (2020). Do SNSs really make us happy? The effects of writing and reading via SNSs on subjective wellbeing. Telematics and Informatics, 50, 101384. https://doi.org/10.1016/j.tele.2020.101384
Zhang, M., Li, Y., Gu, R., & Luo, C. (2021). What type of purchase do you prefer to share on social networking sites: Experiential or material? Journal of Retailing and Consumer Services, 58, 102342. https://doi.org/10.1016/j.jretconser.2020.102342
Zolkepli, I. A., Kamarulzaman, Y., & Kitchen, P. J. (2018). Uncovering psychological gratifications affecting social media utilization: A multiblock hierarchical analysis. Journal of Marketing Theory and Practice, 26(4), 412-430.
https://doi.org/10.1080/10696679.2018.1489730