Main Hypermarket Meat Purchasing Drivers
Main Article Content
Abstract
Objective: urbanization and migration to large centers has caused changes in the behavior of meat consumers, not only with regards to product choice based on product quality and safety, but also the purchasing process. In this sense, factors such as proximity, product availability, and price are also factors affecting the purchase choices. This work aims to analyze the main factors associated with the consumption of these meats in the Federal District, Brazil, in an attempt to broaden our understanding of what consumers consider important, and to provide guidance. Method: this research was carried out in three different hypermarket networks. A socioeconomic evaluation of the interviewees was carried out, followed by the application of a survey, through structured affirmative sentences that were categorized in sociocultural, economic, health/food and environmental dimensions. The sentences were evaluated using the seven-point Likert scale. Socioeconomic data pertaining the interviewees were analyzed by Chi-square tests and the responses obtained through the Likert scale were transformed into Mean Item Score (MIS). Results and Conclusions: the results indicate that the quality control of the meat exposed in supermarkets and the possibility of finding the same type of meat in several different places are the main factors influencing the purchasing decisions of consumers of these meats.
Downloads
Download data is not yet available.
Download data is not yet available.
Article Details
How to Cite
Sousa, L. K. S. de, Roque-Specht, V. F., & Gomes, E. M. de C. (2020). Main Hypermarket Meat Purchasing Drivers. Journal of Contemporary Administration, 24(4), 335-348. https://doi.org/10.1590/1982-7849rac2020190097
Section
Articles
Since mid-February of 2023, the authors retain the copyright relating to their article and grant the journal RAC, from ANPAD, the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution 4.0 International license (CC BY 4.0), as stated in the article’s PDF document. This license provides that the article published can be shared (allows you to copy and redistribute the material in any medium or format) and adapted (allows you to remix, transform, and create from the material for any purpose, even commercial) by anyone.
After article acceptance, the authors must sign a Term of Authorization for Publication, which is sent to the authors by e-mail for electronic signature before publication.