Geographical Indication Re-signifying Artisanal Production of Curd Cheese in Northeastern Brazil
Main Article Content
Abstract
Fierce market competition and growing consumer demand for quality have spurred organizations to seek certification as a way of differentiating their products and services from those of competitors. Geographical Indication (GI) is a type of certification that has received attention from agribusiness. The significance as a cultural artifact (e.g., locally-produced curd cheese) does not lie in the product itself, but in the relationships that are established between those who produce it and those who consume it, thereby highlighting the interrelationships of these symbolic production practices. This study seeks to understand how the process of GI certification has conferred new meaning on (re-signified) artisanal production of curd cheese in rural parts of the Brazilian state of Pernambuco. GI adds value to the product, making it competitive. Discourse analysis enabled comparison of the cheese's original cultural meanings with those outlined by Curd Cheese Certification Association (CCCA) member-producers. Certification-driven innovations have helped CCCA member-producers to re-signify their artisanal production, while providing a clear understanding of both the material and symbolic dimensions of improvements perceived to have occurred in the production process.
Downloads
Download data is not yet available.
Download data is not yet available.
Article Details
How to Cite
Almeida, S. de L., Paiva Júnior, F. G., Costa, C., & Guerra, J. R. F. (1). Geographical Indication Re-signifying Artisanal Production of Curd Cheese in Northeastern Brazil. Journal of Contemporary Administration, 20(6), 715-732. https://doi.org/10.1590/1982-7849rac2016150315
Section
Articles
This journal remains the copyright holder of articles published. In order to be published, authors must sign the Transfer of Copyrights Document, which is sent to the authors by e-mail, thus granting rights, including on translation, to the Journal of Contemporary Administration. The journal grants third parties the right to use, reproduce, and share the article according to the Creative Commons license agreement (CC-BY 4.0), as stated in the article’s PDF documents.