Upcoming Issues, New Methods: Using Interactive Qualitative Analysis (IQA) in Management Research

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Published: Dec 16, 2021
DOI: https://doi.org/10.1590/10.1590/1982-7849rac2022200417.en
Keywords:
qualitative research, inductive methods, research methods, methodology, interactive qualitative analysis (IQA)

Main Article Content

Gustavo Behling
Universidade do Vale do Itajaí, Programa de Pós-graduação em Administração, Itajaí, SC, Brazil
https://orcid.org/0000-0003-1500-1658 orcid
Fernando César Lenzi
Universidade do Vale do Itajaí, Programa de Pós-graduação em Administração, Itajaí, SC, Brazil
https://orcid.org/0000-0001-8558-0793 orcid
Carlos Ricardo Rossetto
Universidade do Vale do Itajaí, Programa de Pós-graduação em Administração, Itajaí, SC, Brazil; Universidade do Vale do Itajaí, Programa de Mestrado Profissional em Administração – Gestão, Internacionalização e Logística, Itajaí, SC, Brazil
https://orcid.org/0000-0002-0718-4362 orcid

Abstract

Objective: this article aims to present interactive qualitative analysis (IQA) as a qualitative strategy to be used in management research, detailing its application. Since the IQA is a strategy derived from research in education, this study discusses the potentialities of its use in management research. Methods: the IQA is presented by the step-by-step application of the method in a research problem in entrepreneurship. Results: the IQA targets the generation of a shared mental map of the focus group members on the phenomenon under study. The data collection and analysis steps are conducted in parallel, and the research participants themselves carry out the first analysis. The results presented in a set of relationships between the elements of the shared mental map are theorized. The inductive character of the initial stages, combined with deductive procedures, allows discovering new ways of thinking about the investigated problems, reinforcing qualitative research’s exploratory character. Conclusions: the replicable data collection and analysis protocol promotes researches’ reliability and validity, by presenting empirical evidences that the interpretations are guaranteed by the data, allowing for methodological and theoretical advances.



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How to Cite
Behling, G., Lenzi, F. C., & Rossetto, C. R. (2021). Upcoming Issues, New Methods: Using Interactive Qualitative Analysis (IQA) in Management Research. Journal of Contemporary Administration, 26(4), e200417. https://doi.org/10.1590/10.1590/1982-7849rac2022200417.en
Issue
Vol. 26 No. 4 (2022): July/Aug - 2022 (Special Issue)
Section
Methodological Articles

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