Os Efeitos da Dependência na Satisfação dos Operadores Logísticos Brasileiros



Artigo principal Conteúdo

Antonio Carlos Rodrigues
Ricardo Silveira Martins

Resumo

Contexto: estudos argumentam que níveis de dependência similares são essenciais para a satisfação do fornecedor nas relações comprador-fornecedor. Contudo, relações assimétricas também podem levar à satisfação do fornecedor. Objetivo: este artigo investiga quais os efeitos da dependência baseada em benefícios (motivações positivas para manter relacionamentos) entre comprador e fornecedor e a satisfação do fornecedor. Métodos: utilizou-se a análise de superfície de resposta (ASR) para testar a relação entre as dimensões da dependência e da satisfação do operador logístico (OL) em 174 díades. Resultados: os resultados demonstram que com relação à satisfação do fornecedor, não é tanto a assimetria de dependência que importa, mas sim o grau de dependência entre as partes. Quanto mais dependente uma parte for da outra, normalmente, maior será a satisfação do fornecedor. Certo grau de dependência é aceitável e, em muitas circunstâncias, necessário para se ter acesso a recursos e oportunidades. Conclusões: a interação entre a dependência do comprador e do fornecedor e a satisfação do fornecedor é complexa. Situações de ocorrência de assimetria de dependência em que o fornecedor é altamente dependente do comprador, ainda assim, podem ser satisfatórias para os fornecedores.



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Rodrigues, A. C., & Martins, R. S. (2021). Os Efeitos da Dependência na Satisfação dos Operadores Logísticos Brasileiros. Revista De Administração Contemporânea, 26(1), e200380. https://doi.org/10.1590/1982-7849rac2022200380.en
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