Pandemic, Samba, and Diogo Nogueira’s Livestreams: Platform Management Challenges
Main Article Content
Abstract
This case explores a situation that affected almost all artists — especially musicians — after the COVID-19 pandemic occurred: the need to perform shows in a context where agglomerations are prohibited. Based on the reality of the famous samba singer Diogo Nogueira, a situation is presented in which the decision to make presentations through lives is evaluated. From this scenario, the possible options are exposed for Diogo to remain in evidence before an audience still eager for entertainment. The case makes it possible to discuss strategy, platform management, and innovation. It is recommended to be used in strategy subjects for postgraduate courses.
Download data is not yet available.
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
Since mid-February of 2023, the authors retain the copyright relating to their article and grant the journal RAC, from ANPAD, the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution 4.0 International license (CC BY 4.0), as stated in the article’s PDF document. This license provides that the article published can be shared (allows you to copy and redistribute the material in any medium or format) and adapted (allows you to remix, transform, and create from the material for any purpose, even commercial) by anyone.
After article acceptance, the authors must sign a Term of Authorization for Publication, which is sent to the authors by e-mail for electronic signature before publication.
References
Eisenmann, T., Parker, G., & Van Alstyne, M. (2006). Strategies for two-sided markets. Harvard Business Review, 84, 92-101+149. Retrieved from https://www.researchgate.net/publication/294221616_Strategies_for_two-sided_markets
Erskine, J., Leenders, M. R., & Mauffette-Leenders, L. (1998). Teaching with Cases. London: Richard Ivey School of Business.
Gorwa, R. (2019). What is platform governance? Information, Communication & Society, 22, 854-871. https://doi.org/10.1080/1369118X.2019.1573914
Parker, G. & Van Alstyne, M. W. (2014). Platform Strategy. The Palgrave Encyclopedia of Strategic Management. https://doi.org/10.2139/ssrn.2439323
Tiwana, A. (2013). Platform Ecosystems: Aligning Architecture, Governance, and Strategy. Burlington, MA: Morgan Kaufmann.
Zhao, Y., Von Delft, S., Morgan-Thomas, A., Buck, T. (2020). The evolution of platform business models: Exploring competitive battles in the world of platforms. Long Range Planning, 53(4), 101892. https://doi.org/10.1016/j.lrp.2019.101892