Pandemic, Samba, and Diogo Nogueira’s Livestreams: Platform Management Challenges

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Published: Feb 16, 2021
DOI: https://doi.org/10.1590/1982-7849rac2021200225.en
Keywords:
management, platforms, innovation, livestreams

Main Article Content

Marco Aurelio de Souza Rodrigues
Escola Superior de Propaganda e Marketing, Rio de Janeiro, RJ, Brasil
https://orcid.org/0000-0002-9250-4761 orcid
Daniel Kamlot
Fundação Getulio Vargas, Escola Brasileira de Administração Pública e de Empresas, Rio de Janeiro, RJ, Brasil
https://orcid.org/0000-0002-6976-6333 orcid
Anita Vasconcelos de Carvalho
Fundação Getulio Vargas, Escola Brasileira de Administração Pública e de Empresas, Rio de Janeiro, RJ, Brasil
https://orcid.org/0000-0002-5637-8059 orcid

Abstract

This case explores a situation that affected almost all artists — especially musicians — after the COVID-19 pandemic occurred: the need to perform shows in a context where agglomerations are prohibited. Based on the reality of the famous samba singer Diogo Nogueira, a situation is presented in which the decision to make presentations through lives is evaluated. From this scenario, the possible options are exposed for Diogo to remain in evidence before an audience still eager for entertainment. The case makes it possible to discuss strategy, platform management, and innovation. It is recommended to be used in strategy subjects for postgraduate courses.



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How to Cite
Rodrigues, M. A. de S., Kamlot, D., & Carvalho, A. V. de. (2021). Pandemic, Samba, and Diogo Nogueira’s Livestreams: Platform Management Challenges. Journal of Contemporary Administration, 25(Spe), e200225. https://doi.org/10.1590/1982-7849rac2021200225.en
Issue
Vol. 25 No. Spe (2021): Special Issue - 2021
Section
Teaching Cases
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