Moeda Seeds: E-Commerce and Crypto Solutions for Development

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Published: Feb 11, 2021
DOI: https://doi.org/10.1590/1982-7849rac2021200224.en
Keywords:
blockchain, COVID-19, social development, digital platform, e-commerce

Main Article Content

Letícia Cristina Kanegae
Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo, São Paulo, SP, Brazil.
https://orcid.org/0000-0002-2147-7030 orcid
Adrian Kemmer Cernev
Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo, São Paulo, SP, Brazil.
https://orcid.org/0000-0002-6300-3976 orcid
Eduardo Diniz
Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo, São Paulo, SP, Brazil.
https://orcid.org/0000-0002-7950-9146 orcid

Abstract

Blockchain technology has been explored as a tool to generate social impact. An example of it is Moeda Seeds, a Brazilian ecosystem operating to support financial inclusion and gender equality, two UN sustainable development goals, by facilitating access to microfinance for female entrepreneurs with social impact projects. Traditionally facing difficulties to access credit in the traditional banks, the selected Seed Projects are also granted with management support from Moeda’s ecosystem to optimize its entire chain efficiency and helping them to promote long-term sustainable practices for the local communities to thrive. This whole ecosystem is enabled by a blockchain-based payment and lending platform and Moeda’s proprietary digital tokens, which people around the world can promptly and transparently invest while participating in sustainable growth. This teaching case brings the COVID-19 crisis as background panorama and the founder Taynaah Reis in the center of an urgent strategic decision-making process. It covers the difficulties, variables, and alternatives presented to structure a contingency plan during that period of high uncertainty. It is extended by the teaching notes, covering: social cryptocurrencies, blockchain, digital platform, online sales, network externalities, and e-commerce ecosystem.



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How to Cite
Kanegae, L. C., Cernev, A. K., & Diniz, E. (2021). Moeda Seeds: E-Commerce and Crypto Solutions for Development. Journal of Contemporary Administration, 25(Spe), e200224. https://doi.org/10.1590/1982-7849rac2021200224.en
Issue
Vol. 25 No. Spe (2021): Special Issue - 2021
Section
Cases for Teaching
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