Uma Proposta de Método Qualitativo para o Estudo da Estratégia como Prática



Artigo principal Conteúdo

Leonardo Lemos da Silveira Santos
César Tureta
Bruno Felix

Resumo

Objetivo: recentemente, a abordagem da estratégia como prática tem buscado superar a dicotomia micro/macro existente na sua literatura, bem como integrar melhor as dimensões da práxis, prática e praticante. Para preencher esta lacuna, o objetivo deste artigo é discutir potenciais métodos para guiar estudos empíricos de estratégia como prática. Métodos: com base em uma extensa revisão de literatura, desenvolvemos um método baseado na fenomenologia, na teoria fundamentada, na etnografia e na análise de narrativas. Esses componentes são apresentados e discutidos no trabalho tendo em vista o contexto dos estudos de estratégia como prática. Resultados: o método apresentado envolve a articulação de quatro abordagens. A fenomenologia é usada para ampliar o entendimento a respeito das experiências dos estrategistas. A teoria fundamentada é considerada como um caminho para desenvolver teorias sobre o fenômeno estudado. A etnografia é empregada como um meio para contextualizar as práticas diárias dos estrategistas. Por fim, as narrativas são o caminho para acessar as histórias dos estrategistas. Conclusões: o método proposto pode ser útil para superar a dicotomia micro/macro existente na literatura de estratégia como prática e para integrar as dimensões práxis, prática e praticante.



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Santos, L. L. da S., Tureta, C., & Felix, B. (2020). Uma Proposta de Método Qualitativo para o Estudo da Estratégia como Prática. Revista De Administração Contemporânea, 25(2), e190353. https://doi.org/10.1590/1982-7849rac2021190353.en
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