Environment, interpretation and strategy in south brazilian organizations of the clothing and food sectors

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DOI: https://doi.org/10.1590/S1415-65552004000500003
Keywords:
organizational strategy, environmental context, interpretive schemes, institutional theory

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Camilla B. Rodrigues Cochia
Universidade Federal do Paraná
Clóvis L. Machado-da-Silva
Michigan State University

Abstract

This study has been carried out to verify how chief executives of small firms' interpretive schemes, in the State of Paraná, Brazil, clothing and food industries, have actuated as mediators of the strategic positioning of these organizations in the face of technical and institutional environmental pressures, from 1998 to 2001. The survey research method was used examining 72 small firms' of both the above appointed industries. Data, obtained through a questionnaire and specialized publications consults, were treated in a descriptive-quantitative perspective, by means of cluster analysis procedures. The analysis of the gathered data allowed confirming the basic hypothesis that different groups of entrepreneurs adopt diverse strategic positioning in the face of equivalent environmental conditions and pressures, therefore showing the validity of the theoretical propositions resulting from institutional theory perspective and the cognitive approach of strategy.

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How to Cite
Cochia, C. B. R., & Machado-da-Silva, C. L. (1). Environment, interpretation and strategy in south brazilian organizations of the clothing and food sectors. Journal of Contemporary Administration, 8(spe), 11-35. https://doi.org/10.1590/S1415-65552004000500003
Issue
Vol. 8 (2004): Special Issue - 2004
Section
Articles

Since mid-February of 2023, the authors retain the copyright relating to their article and grant the journal RAC, from ANPAD, the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution 4.0 International license (CC BY 4.0), as stated in the article’s PDF document. This license provides that the article published can be shared (allows you to copy and redistribute the material in any medium or format) and adapted (allows you to remix, transform, and create from the material for any purpose, even commercial) by anyone.

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Author Biographies

Camilla B. Rodrigues Cochia, Universidade Federal do Paraná

Mestre em Administração pela Universidade Federal do Paraná. Integrante do Grupo de Pesquisa em Estudos Organizacionais e Estratégia do Centro de Pesquisa e Pós-Graduação em Administração da Universidade Federal do Paraná. Suas áreas de interesse em pesquisa são estratégia em organizações, mudança e análise organizacional.

Clóvis L. Machado-da-Silva, Michigan State University

Ph.D. em Estudos Organizacionais e Estratégia pela Michigan State University, USA. Professor Titular e Coordenador do Centro de Pesquisa e Pós-Graduação em Administração da Universidade Federal do Paraná, além de Presidente da Associação Nacional dos Programas de Pós-Graduação em Administração e Pesquisador nível 1-A do CNPq. Suas áreas de interesse em pesquisa são teoria institucional, cultura e mudança organizacional, estratégia em organizações, procedimentos quantitativos e qualitativos de pesquisa em organizações.