Como a Estratégia como Prática pode Habilitar a Inovação sob Influência do Dinamismo Ambiental?



Artigo principal Conteúdo

Adilson Carlos Yoshikuni
José Eduardo Ricciardi Favaretto
Alberto Luiz Albertin
Fernando de Souza Meirelles

Resumo

Objetivo: o objetivo deste estudo foi analisar a inovação em organizações brasileiras quando habilitada por meio de sistemas de informação estratégicos (SIS), na abordagem de estratégia como prática, sob a influência da moderação do dinamismo. Métodos: foi utilizada a modelagem de equação estrutural pela técnica estatística de partial least squares path modeling (PLS-PM) e estudo pós-análise (post hoc analysis) para identificação da heterogeneidade não observada, com uma amostra de 256 empresas brasileiras de diferentes setores. Resultados: os resultados revelaram que o SIS apresentou influência na inovação de exploitation e exploration. A moderação do dinamismo não se apresentou na relação entre o SIS e a inovação de exploitation. Contudo, o SIS mostrou influência na inovação de exploration em altos níveis de dinamismo. A heterogeneidade não observada foi identificada para dois segmentos da amostra, demonstrando forte efeito de caminho entre o SIS e inovação de exploration e exploitation com a alta presença de dinamismo em empresas de serviços e de tamanho superior a 500 funcionários. Conclusões: o estudo contribuiu para a extensão da literatura de estratégia como prática e inovação, ao identificar o SIS como alternativa para habilitar a inovação na organização, em ambientes com alta taxa de mudança e imprevisibilidade.



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Yoshikuni, A. C., Favaretto, J. E. R., Albertin, A. L., & Meirelles, F. de S. (2021). Como a Estratégia como Prática pode Habilitar a Inovação sob Influência do Dinamismo Ambiental? . Revista De Administração Contemporânea, 26(1), e200131. https://doi.org/10.1590/1982-7849rac2022200131.en
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