Carvalho Gonzalez, Marcela, Universidade de São Paulo, Faculdade de Economia, Administração, Contabilidade e Atuária, São Paulo, SP, Brazil, Brazil
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Journal of Contemporary Administration Vol. 27 No. 4 (2023): July/Aug - 2023 (Special Issue) - Theoretical-empirical Articles
Going viral on advertising YouTube video: Detecting the influences
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