Matos, Celso Augusto de, Universidade do Vale do Rio dos Sinos, Brazil

• Journal of Contemporary Administration Vol. 15 No. 5 (2011): Sep/Oct - 2011 - Articles
  Empirical generalization concerning word-of-mouth marketing using meta-analysis
  Abstract  PDF (Português (Brasil))
• Journal of Contemporary Administration Vol. 16 No. 4 (2012): Jul/Aug - 2012 - Articles
  The influence price presentation has on customer evaluations
  Abstract  PDF (Português (Brasil))