Rocha, Ana Raquel, Universidade Federal do Rio de Janeiro, Instituto COPPEAD de Administração, Rio de Janeiro, RJ, Brazil., Brazil

• Journal of Contemporary Administration Vol. 26 No. 4 (2022): July/Aug - 2022 (Special Issue) - Methodological Articles
  Memes as Shortcut to Consumer Culture: A Methodological Approach to Covert Collective Ideologies
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