A new conceptual model for business ecosystem visualization and analysis



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Luiz Felipe Hupsel Vaz
Antonio Roberto Ramos Nogueira
Marco Aurélio de Souza Rodrigues
Paula Castro Pires de Souza Chimenti

Abstract

This study has the objective of plotting the effects of network externalities and superstar software for the visualization and analysis of industry ecosystems. The output is made possible by gathering sales from a tracking website, associating each sale to a single consumer and by using a network visualization software. The result is a graph that shows strategic positioning of publishers and platforms, serving as a strategic tool for both academics and professionals. The approach is scalable to other industries and can be used to support analysis on mergers, acquisitions and alliances.

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How to Cite
Vaz, L. F. H., Nogueira, A. R. R., Rodrigues, M. A. de S., & Chimenti, P. C. P. de S. (1). A new conceptual model for business ecosystem visualization and analysis. Journal of Contemporary Administration, 17(1), 1-17. https://doi.org/10.1590/S1415-65552013000100002
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