Conversation between approaches of strategy in organizations: strategic choice, cognition and institution

Abstract

This paper was written with the objective of checking on the treatment given to the concept of organizational strategy within each of the strategic choice, cognitive and institutional approaches. To carry out this objective, theoretical and methodological criteria were defined. The identification of these criteria was presented in a descriptive fashion, starting with the examination of the referential background for each approach. The descriptions of their respective indicators were grouped into content matrixes, and analyzed by the means of a comparative methodology. The indicators of the theoretical criteria were the representations of the individual, the organization and the environment. The indicator of the methodological criteria was the dimension of analysis. The results obtained reveal significant variations which configure specific arrangements of definition and treatment of the constitutive elements of conception of organizational strategy in each of the approaches under analysis.

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