The impact of consumer behavior connectedness on television shows
Main Article Content
Abstract
This paper analyzes the psychometric proprieties of the connectedness scale on consumer behavior. Consumers answered questions relating to television shows. Using exploratory, confirmatory, discriminant, convergent and nomological analyses, we found support for five dimensions out of the six initially proposed to reflect the scale. Furthermore, the results supported a positive relationship between connectedness and involvement, connectedness and hours watching TV and connectedness and brand community. Connectedness and social interaction were found to have a negative relationship.
Downloads
Download data is not yet available.
Download data is not yet available.
Article Details
How to Cite
Vieira, V. A., & Appio, J. (1). The impact of consumer behavior connectedness on television shows. Journal of Contemporary Administration, 14(4), 703-721. https://doi.org/10.1590/S1415-65552010000400009
Section
Articles
Since mid-February of 2023, the authors retain the copyright relating to their article and grant the journal RAC, from ANPAD, the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution 4.0 International license (CC BY 4.0), as stated in the article’s PDF document. This license provides that the article published can be shared (allows you to copy and redistribute the material in any medium or format) and adapted (allows you to remix, transform, and create from the material for any purpose, even commercial) by anyone.
After article acceptance, the authors must sign a Term of Authorization for Publication, which is sent to the authors by e-mail for electronic signature before publication.