Stakeholder management and organizational sustainability: a Brazilian case study from the forestry sector
Main Article Content
Abstract
This article aims to analyze the Alpha Company and its stakeholders, attempting to find ways to contribute to better stakeholder management, bringing positive changes to the corporate sustainability process. To achieve this objective, two previously tested international methodologies are employed in the Brazilian context: Venn's diagram from Mitchell, Agle e Wood (1997), which presents seven stakeholder types according to the combinations of the attributes of power, legitimacy and urgency; and the Savage, Nix, Whitehead e Blair (1991) matrix, a model to identify how to manage the relationship with key-stakeholders by threats or cooperation; The main results are related to the discourse desaligning from the stakeholders concerned with Alpha's practices and suggestions to manage this finding. However, this research is limited on drawing strategies, and ongoing studies are required to analyze the evolution of the company with the application of this study. The tools presented here could be tested within organizations from different sectors considering their concerns with stakeholder management and its environmental and social impacts on the community.
Downloads
Download data is not yet available.
Download data is not yet available.
Article Details
How to Cite
Lyra, M. G., Gomes, R. C., & Jacovine, L. A. G. (1). Stakeholder management and organizational sustainability: a Brazilian case study from the forestry sector. Journal of Contemporary Administration, 13(spe), 39-52. https://doi.org/10.1590/S1415-65552009000500004
Section
Articles
Since mid-February of 2023, the authors retain the copyright relating to their article and grant the journal RAC, from ANPAD, the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution 4.0 International license (CC BY 4.0), as stated in the article’s PDF document. This license provides that the article published can be shared (allows you to copy and redistribute the material in any medium or format) and adapted (allows you to remix, transform, and create from the material for any purpose, even commercial) by anyone.
After article acceptance, the authors must sign a Term of Authorization for Publication, which is sent to the authors by e-mail for electronic signature before publication.