Descentralização em unidades de negócio: o caso de uma empresa do setor financeiro

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DOI: https://doi.org/10.1590/S1415-65551999000100008
Keywords:
decentralization, management control, business units

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Lúcia Barbosa de Oliveira
Universidade Federal do Rio de Janeiro
Marcos Gonçalves Ávila
New York University

Abstract

This study reports and discusses the case of a private company of the financial sector, located in Brazil, which, a few years ago, was decentralized in business units. The authors tried to understand the motivations for the decision, the challenges that followed its implementation, and the structure of the management control system adopted to monitor the performance of each division. The results indicate that the decision to decentralize helped the company to implement its strategies of increasing market share. Top management is aware that many challenges still persist but believes that the company has adopted the appropriate organizational structure to deal with the competitive and complex market of the early nineties in Brazil.

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How to Cite
Oliveira, L. B. de, & Ávila, M. G. (1). Descentralização em unidades de negócio: o caso de uma empresa do setor financeiro. Journal of Contemporary Administration, 3(1), 127-146. https://doi.org/10.1590/S1415-65551999000100008
Issue
Vol. 3 No. 1 (1999): Jan/Apr - 1999
Section
Articles

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Author Biographies

Lúcia Barbosa de Oliveira, Universidade Federal do Rio de Janeiro

Mestre em Administração pela Universidade Federal do Rio de Janeiro e Doutoranda na Graduate School of Business Administration, University of Colorado, USA. Sua área de interesse em pesquisa é comportamento do consumidor. 

Marcos Gonçalves Ávila, New York University

Ph.D. em Administração pela New York University, USA. Professor Adjunto do Instituto de Pós-Graduação e Pesquisa em Administração da Universidade Federal do Rio de Janeiro. Suas áreas de interesse em pesquisa são sistemas de controle gerencial, processos de descentralização organizacional, julgamento e tomada de decisão.