Organizational design for institutional change: the case of MPB festivals, 1960 to 1968

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Charles Kirschbaum


A central concern in neo-institutional research is the genesis of new organizational fields. This article explores the emergence of the MPB (Brazilian Popular Music) field in tandem with the organization of music festivals in the sixties. The festivals were instrumental in combining musicians, critics and the audience in a forum relatively buffered from the music industry influence. This interaction supported the introduction and diffusion of new influences in the popular music field, and at the same time, it consecrated the category MPB as a high-brow art form. The festivals' design provoked two unintended consequences: the conflict between musicians and the audience, and between musicians and the jury. While several musicians strived to conquer autonomy for their creative activity, the audience claimed its supremacy. As a result, musicians exerted pressure on the jury to buffer the aesthetical criteria from the audience. It concludes with a critical appraisal of the role of festivals in the evolution of the MPB field.


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How to Cite
Kirschbaum, C. (2018). Organizational design for institutional change: the case of MPB festivals, 1960 to 1968. Journal of Contemporary Administration, 10(spe), 197-212.
Special Forum: Institutional Theory in Brazilian Organizational States
Author Biography

Charles Kirschbaum, Fundação Getulio Vargas

Doutor em Estratégia Empresarial pela Escola de Administração de Empresas de São Paulo (EAESP) da Fundação Getulio Vargas (FGV). Professor do Centro Universitário da FEI. Suas áreas de interesse em pesquisa são campos organizacionais, redes sociais, estratégias cooperativas, indústrias criativas, sociologia das artes.