Winning through innovation: a practical guide to leading organizational change and renewal
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Abstract
A obra ressalta a importância da organização ambidestra, ou seja, aquela que consegue competir nos mercados atuais e aproveita as oportunidades futuras. O alinhamento entre estratégia, estrutura, sistemas, pessoas e cultura garante o sucesso presente e não necessariamente o futuro. Para resolver este paradoxo, os autores apresentam um modelo de congruência que é útil para entender a causa de problemas organizacionais e preparar a organização através da constante mudança e inovação
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How to Cite
Pires, P. J. (1). Winning through innovation: a practical guide to leading organizational change and renewal. Journal of Contemporary Administration, 10(1), 177-177. https://doi.org/10.1590/S1415-65552006000100013
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