Afirmação Fânica: Aleturgia em um Fandom de Música Indie



Artigo principal Conteúdo

Rodrigo César Tavares Cavalcanti
André Luiz Maranhão de Souza-Leão
Bruno Melo Moura

Resumo

Contexto: altamente identificados com o gênero, os fãs de indie se demonstram engajados e produtivos, sobretudo em comunidades virtuais onde fazem circular suas opiniões e dividem experiências. Objetivo: uma vez que relações mediadas pelo consumo propiciam condições para se constituir subjetividades, baseamos-nos na teoria foucaultiana com o objetivo de analisar como as interações de fãs de música indie evidenciam um processo aletúrgico de subjetivação. Metodologia: para tal, realizamos uma netnografia em um grande fórum global de discussão de música indie. Resultados: os resultados demonstram uma configuração cultural em que o senso comunal legitima condutas, fundamentadas por meio de depoimentos emocionais e manifestações de expertise, que estabelecem a própria condição de fanidade, associada à capacidade de seus membros de delinear o objeto de fanidade e desenvolver uma autoridade fânica e daí se posicionar em relação à lógica de mercado em que o gênero se insere. Conclusão: assim, concluímos que os fãs de música indie performam uma aleturgia de afirmação. O estudo inova ao adotar a concepção de aleturgia como meio de analisar a subjetivação de fãs, que se evidencia como uma lacuna teórica no campo da CCT.



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Cavalcanti, R. C. T., Souza-Leão, A. L. M. de, & Moura, B. M. (2021). Afirmação Fânica: Aleturgia em um Fandom de Música Indie. Revista De Administração Contemporânea, 25(5), e190395. https://doi.org/10.1590/1982-7849rac2021190395.en
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