The New Era of Brazilian Football and Clubs Managed as a Business
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Abstract
Football is a national passion. Everyone in Brazil has heard this phrase at some time. And it expresses an irreproachable truth. Indeed, if there is a genuinely popular sport in the largest country in Latin America that at the same time attracts the interest of people from all social classes, it is football. Especially men like football and often say they are passionate about their clubs, but there is a clear growth in the number of women who have become interested in the sport and go to the stadiums. Soccer in Brazil is recognized worldwide for the refined technique of its athletes. Many Brazilian players stood out in the global context, including Pelé, mainly, but also Garrincha, Rivelino, Ronaldinho (Ronaldo Fenômeno), Ronaldinho Gaúcho, Kaká, Romário, Neymar, among a multitude of great athletes who left, or still leave, their identity as legendary athletes and of extraordinary value. But, especially in the 21st century, we have experienced a major transformation in the global football industry, in which, in major football centers, many clubs have been managed with much more competence and adopting some of the best practices observed in the corporate world. This happened mainly in countries like England, Germany, Spain, France, Italy, and Portugal, just to name a few European cases.
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