Identidade organizacional: um caso de manutenção, outro de mudança

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Published: Aug 26, 2018
DOI: https://doi.org/10.1590/S1415-65552001000500003
Keywords:
social identity, organizational identity, organizational culture, institutional context, organizational change

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Clóvis L. Machado-da-Silva
Michigan State University
Eros E. da Silva Nogueira
Universidade Federal do Paraná

Abstract

This paper seeks to verify the factors which outline the identity of two Brazilian organizations, Alfândega and TELEPAR, which were intentionally chosen. It is presupposed that the analysis of organizational identity cannot be detached from the view of the institutional context. To this end, we have sought to evaluate the relationship pattern between the factors which determine organizational identity and the institutional reference context with a basis in comparative case study. By using multiple sources of evidence, it has been found that there exist values, rules, expectations of roles and real patterns of interaction which, all together, denote the existence of specific social structures in terms of that which is central, distinctive and enduring for the people who are part of them. The analysis of the data allows to conclude that cultural precepts of the institutional context carry in their wake symbolic contents which are shared in society which affect the formulation and maintenance of organizational identity.

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How to Cite
Machado-da-Silva, C. L., & Nogueira, E. E. da S. (2018). Identidade organizacional: um caso de manutenção, outro de mudança. Journal of Contemporary Administration, 5(spe), 35-58. https://doi.org/10.1590/S1415-65552001000500003
Issue
Vol. 5 (2001): Special Issue - 2001
Section
Articles

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Author Biographies

Clóvis L. Machado-da-Silva, Michigan State University

Ph.D. em Estratégia, Mudança e Análise Organizacional pela Michigan State University, USA. Professor Titular e Coordenador do Centro de Pesquisa e Pós-Graduação em Administração da Universidade Federal do Paraná. Pesquisador nível I-A e Presidente do Comitê Multidisciplinar de Articulação do CNPq. Presidente da Associação Nacional dos Programas de Pós-Graduação em Administração, além de Membro do Conselho Editorial de diversas revistas acadêmicas. Suas áreas de interesse em pesquisa são teoria institucional, cultura organizacional, estratégia em organizações, mudança e análise organizacional, procedimentos quantitativos e qualitativos de pesquisa em organizações.

Eros E. da Silva Nogueira, Universidade Federal do Paraná

Mestre em Administração pela Universidade Federal do Paraná. Membro do Grupo de Pesquisa em Organizações do Centro de Pesquisa e Pós-Graduação em Administração da Universidade Federal do Paraná. Suas áreas de interesse em pesquisa são teoria institucional, cultura organizacional, análise dos fenômenos e relações sociais, interpessoais e organizacionais.