Inovação em Micro e Pequenas Empresas: Recursos e Capacidades



Artigo principal Conteúdo

Renata Braga Berenguer de Vasconcelos
Joséte Florencio dos Santos
Jackeline Amantino de Andrade

Resumo

Objetivo: o artigo buscou identificar os recursos relevantes para composição das capacidades gerencial e comercial no contexto das micro e pequenas empresas (MPEs). Método: por meio de uma revisão da literatura, foram identificados os recursos associados à inovação: liderança, gerenciamento de pessoas, informações e conhecimentos, relacionamento com clientes, fornecedores e sociedades, e resultados. Os recursos foram coletados e mensurados por meio de um questionário estruturado disponibilizado pelo programa Agente Local de Inovação, aplicado a 447 MPEs do estado de Pernambuco, entre 2015 e 2017. Utilizou-se análise fatorial confirmatória para verificar como esses recursos contribuem para composição das capacidades. Resultados: verificou-se que a capacidade gerencial é composta pelo relacionamento com a sociedade e fornecedores, a liderança, o compartilhamento de informações e conhecimentos, e o gerenciamento de pessoas. A capacidade comercial é composta pelo relacionamento com os clientes e os resultados obtidos pela firma. Conclusões: apesar de as MPEs contarem com restrições ao acesso de tecnologias, seus recursos organizacionais parecem contribuir para o desenvolvimento da capacidade de inovação e para obtenção de vantagem competitiva.



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Vasconcelos, R. B. B. de, Santos, J. F. dos, & Andrade, J. A. de. (2020). Inovação em Micro e Pequenas Empresas: Recursos e Capacidades. Revista De Administração Contemporânea, 25(2), e190106. https://doi.org/10.1590/1982-7849rac2021190106.en
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