Cultura corporativa e identidade: desinstitucionalização em empresa de telecomunicações brasileira



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Suzana Braga Rodrigues

Abstract

This paper discusses an ethnographic study drawn from biographical documents, and interviews with managers and engineers in a telecomunications company. It argues that though a corporate culture is designed to generate meanings for identity and integration around corporate values, it can, paradoxically, create employee's distancing and foster the division of the organization into subcultures. It suggests that culture, power and identity are also closely interrelated in the sense that they nurture meanings for each other. An organizational culture, by re-affirming the values and ideologies which give distinction to a group as regard to "others", also constructs the legitimate basis of the group's power. On the other hand, when employees feel that the organization cannot fulfil their professional expectations or if managers' values threaten their self-concept, not only do they refuse to reinforce the meanings embedded in the corporative philosophy, but they may try to undermine its principles by articulating opposition groups.

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How to Cite
Rodrigues, S. B. (2018). Cultura corporativa e identidade: desinstitucionalização em empresa de telecomunicações brasileira. Journal of Contemporary Administration, 1(2), 45-72. https://doi.org/10.1590/S1415-65551997000200004
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Articles
Author Biography

Suzana Braga Rodrigues, Universidade Federal de Minas Gerais

Professora Titular do Departamento de Ciências Administrativas e Coordenadora do Grupo de Pesquisa em Gerência Internacional da Universidade Federal de Minas Gerais. É também Professora visitante do CIBAM - Center for International Business and Management - University of Cambridge. Doutora pela University of Bradford-UK e realizou pós-doutorado no The Judge Institute of Management Studies - University of Cambridge-UK. Áreas de interesse em pesquisa: cultura organizacional, estudos comparativos internacionais, gerência internacional, alianças estratégicas.