RAC welcomes the new Editor-in-Chief: Prof. Paula Chimenti (UFRJ/COPPEAD)
2024-05-02
Prof. Paula Chimenti has a PhD in Business Administration from the Coppead Graduate School of Business of the Federal University of Rio de Janeiro and Master in Business Administration from Pontifical Catholic University of Rio de Janeiro, where she also completed her Specialization in Marketing (IAG Master in Marketing). She taught at the Global Partners MBA program at Georgia State University, IAE / Sorbonne and COPPEAD. Coordinator of the Center for Studies in Strategy and Innovation, where she develops research on the impact of disruptive innovations on business ecosystems. Her research interests include the impact of innovations on business, both in strategy (ecosystem studies, scenario planning, leadership challenges and incumbent pitfalls) and marketing dynamics (digital marketing, adoption and diffusion of innovations).Â