Organizational competitiveness: an attempt of analytical reconstruction

Abstract

At the end of this century, the market globalization process and its effects over the economic political, social and organizational standards have been assuming an increasing importance, making up scenery where competition emerges like an imperative question. Due to this, discussions about the necessity of creating a more comprehensive and clearer concept of competition that surpasses the existing tendency in the microeconomic field of associating it only with performance indicators of technical efficiency have been intensified in the specialized literature. Therefore, less orthodox economists have suggested some link with factors like strategy and sectoral competition standards. Besides, organizational scholars have emphasized mechanism of choice and of competitive exclusion, assuming the importance of considering the influence of surrounding circumstances. Nevertheless, those considerations still concentrate on the evaluation of the effectiveness of organizational aspects. It's assumed that the problem is related to the fact that both border up their environment treatment to market limits or to an organizational population, underestimating the power of the surrounding pressure. This is the focus of analysis of the institutional theory. We also want to demonstrate their intersection potential and the consequent application on the more refined exam of the competitive phenomenon.

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