Beleza natural: growing in the bottom of the pyramid
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Abstract
Beleza Natural is a chain of beauty salons with six branches located in Rio de Janeiro and EspÃrito Santo States. The company, which has been operating for 14 years, specializes in the treatment of curly hair and provides services for close to 30,000 clients every month. Increasing demand has stimulated the growth of the enterprise, however the company's partners question the business model to be followed in the coming years: to let the company grow organically or to allow franchising.
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How to Cite
Suarez, M. C., Casotti, L. M., & Almeida, V. M. C. de. (1). Beleza natural: growing in the bottom of the pyramid. Journal of Contemporary Administration, 12(2), 555-574. https://doi.org/10.1590/S1415-65552008000200012
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Cases for Teaching in Administration
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