Uma proposta de framework em gerência estratégica de redes verticais

Abstract

This article aims at understanding how managers of networks implement cooperative strategies that enhance the overall performance of vertical networks. The literature on networks reproduces the managerial hegemony that has been built in the area of strategic management. Influenced by the concept of competitive advantage this hegemony helped dissolve the boundary between the domains of strategy and management within large companies and vertical networks. This article shows the importance of reestablishing the boundary between strategy and management for this sort of investigation. Grounded on an extensive empirical investigation which followed the basic tenets of critical realism, the author proposes a framework which recognizes two levels of networks - the supra-networks and the managerial networks. The proposal challenges the dismissal of the political feature of strategy and the business-government interfaces, and the disputes between the main schools of thought in strategic management. At the end, the author suggests that the framework should be used in Brazil by researchers and practitioners related to public and private domains.

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