Alianças estratégicas: conceito e teoria



Main Article Content

Marcelo Cabus Klotzle

Abstract

In spite of the growing importance of strategic alliances, few studies have been done in Brazil to analyze the process of creation and consolidation of international and national strategic alliances. One of the reasons for such deficiency is the lack of a consistent theoretical basis that can be used as reference for the development of empirical works about strategic alliances in Brazil. This article tries to close this gap by analyzing two theories considered relevant for the study of strategic alliances: the Resource-Based-Theory of the Firm and the Organizational Learning Theory. The various studies presented in this article show that both theories seem appropriate to analyze strategic alliances. First because in many cases those alliances are used as means of gaining access to the valuable resources of other firms. Second because the success of an alliance depends so much on the process of transfering knowledge and abilities from one partner to another during the alliance.

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How to Cite
Klotzle, M. C. (1). Alianças estratégicas: conceito e teoria. Journal of Contemporary Administration, 6(1), 85-104. https://doi.org/10.1590/S1415-65552002000100006
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Author Biography

Marcelo Cabus Klotzle, Universität Eichstätt

Doutor pela Katholischen Universität Eichstätt, Alemanha. Vice-Coordenador da Graduação e Professor do Departamento de Administração da Pontifícia Universidade Católica do Rio de Janeiro. Suas áreas de interesse em pesquisa são alianças estratégicas internacionais, competitividade internacional.