Editorial

César Gonçalves Neto

1

                                                                                                                                                                

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Rentabilidade e eficiência no setor bancário brasileiro

Paulo Sergio Ceretta, Carlos Alberto Pittaluga Niederauer

7-26

                                                                                                                                                                

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Posicionamento estratégico e desempenho de mercado da indústria farmacêutica à luz da tipologia de Porter

Antonio Felipe de Almeida Pinho, Jorge Ferreira da Silva

27-52

                                                                                                                                                                

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Eficácia de sistemas de informação e percepção de mudança organizacional: um estudo de caso

Davi Gomes de Andrade, James Anthony Falk

53-84

                                                                                                                                                                

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Comprometimento atitudinal e comportamental: relações com suporte e imagem nas organizações

Jairo Eduardo Borges-Andrade, Ronaldo Pilati

85-106

                                                                                                                                                                

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A dinâmica entre liderança e identificação: sobre a influência consentida nas organizações contemporâneas

Eduardo Davel, Hilka Vier Machado

107-126

                                                                                                                                                                

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Prioridades axiológicas, atividade física e estresse ocupacional

Alvaro Tamayo

127-147

                                                                                                                                                                

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Universidades corporativas: discussão e proposta de uma definição

Cristiane Alperstedt

149-165

                                                                                                                                                                

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Convergent and discriminant validity of the perceived risk scale in business-to-business context using the multitrait-multimethod approach

Sérgio C. Benício de Mello, Martin Collins

167-186

                                                                                                                                                                

Portfolio insurance using traded options

Carlos Machado-Santos

187-214

                                                                                                                                                                

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Índice de sharpe e outros indicadores de performance aplicados a fundos de ações brasileiros

Gyorgy Varga

215-245

                                                                                                                                                                

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