Impacto dos direitos dos consumidores nas práticas empresariais
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Abstract
Livro oportuno sobre os efeitos do código do consumidor nas diferentes áreas empresariais. Especificamente, a autora enfoca o nÃvel de prontidão nas empresas ao novo marco legal e as conseqüências potenciais de falhar em atendê-lo. O livro relata pesquisa empÃrica e adverte a comunidade empresarial sobre a necessidade de interiorizar nas empresas práticas e processos que as alinhem ao novo contexto de relações de mercado imposto pelo código
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How to Cite
Caldas, M. P. (1). Impacto dos direitos dos consumidores nas práticas empresariais. Journal of Contemporary Administration, 7(3), 225. https://doi.org/10.1590/S1415-65552003000300014
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