Editorial

Rogério H. Quintella

1-2

                                                                                                                                                                

O papel do gerente num contexto de mudança baseada no uso da tecnologia CRM

Raquel Oliveira Xavier, Jairo SimiĂŁo Dornelas

9-30

                                                                                                                                                                

InfluĂȘncia e causalidade entre o mercado de açÔes e o mercado de opçÔes: revisĂŁo de literatura e novos resultados

Jefferson da Cunha, Newton C. A. da Costa Jr.

31-54

                                                                                                                                                                

O processo de construção e reconstrução das identidades dos indivíduos nas organizaçÔes

Karina Ribeiro Fernandes, José Carlos Zanelli

55-72

                                                                                                                                                                

Marketing de relacionamento junto a consumidores finais: um estudo exploratĂłrio com grandes empresas brasileiras

André Cauduro D'Angelo, Heleno Schneider, Juliano Aita Larån

73-93

                                                                                                                                                                

Avaliação de treinamento a distĂąncia: reação, suporte Ă  transferĂȘncia e impactos no trabalho

Renata Silveira Carvalho, GardĂȘnia Abbad

95-116

                                                                                                                                                                

ReflexÔes estratégicas sobre o composto promocional de marketing no contexto da internet: um estudo exploratório junto a uma instituição financeira

Luciano Augusto Toledo, Sidney Maçazzo Caigawa, Thiago J. Rocha

117-138

                                                                                                                                                                

Inovação em serviços no paradigma da economia do aprendizado: a pertinĂȘncia de uma dimensĂŁo espacial na abordagem dos sistemas de inovação

Eduardo Raupp de Vargas, Paulo AntĂŽnio Zawislak

139-159

                                                                                                                                                                

Aumentando a visitação do shopping com atração musical

Ana Akemi Ikeda, Edson Crescitelli, Rogério Miola

161-174

                                                                                                                                                                

Os novos horizontes da gestĂŁo: aprendizagem organizacional e competĂȘncias

Susane Petinelli Souza

175-176

                                                                                                                                                                

Pós-modernidade e etnografia nas organizaçÔes

Mariana Mayumi P. de Souza

177-177

                                                                                                                                                                

Cooperative strategy: economic, business and organizational issues

Carlos Gabriel Eggert Boehs

177-177

                                                                                                                                                                

Winning through innovation: a practical guide to leading organizational change and renewal

Péricles José Pires

177-177

                                                                                                                                                                

A Reinvenção do bazar: uma história dos mercados

Ari de Souza Soares

177-177