Relações de trabalho e inovação tecnológica na gerência de sistemas de uma organização produtora de jornais

Abstract

Management of production systems of newspapers in a communication corporation were studied, aiming to identify and analyse the impact of adopting new technologies of production and definition of new acting areas in labour relations. Employees in producting and pre-printing of newspapers were interviewed to give us informations concerning the present work situation and that of the period immediately prior to the adoption of the new technology. Employment and jobs were observed to be eliminated and the labour process was widely remodelled, the management of the labour force achieving more flexible and liberal forms. There was a process improving with some traits of reengineering process. Departaments became work teams, with smoothed supervison, in an endeavour to promote employee's integration and paticipation in the process. The more democratic attitude assumed by the leaders also seems to have contributed to the evolution in labour relations and in the increase of productivity. However some practices of the organization constitute rather a traditional management and labour relations model. The adoption of new technologies of production is faced as a positive and necessary factor which cannot be put off.

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