O Uso da técnica de modelagem em equações estruturais na área de marketing: um estudo comparativo entre publicações no Brasil e no exterior
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Abstract
This article investigates the use of Structural Equation Modeling (SEM) in the published articles on the main brazilian business administration conference (ENANPAD) marketing track and also on the marketing section of the most important brazilian business administration journals (RAE, RAUSP and RAC) in the last ten years: 1994 to 2003. In addition to the analysis of the published articles, the authors present a comparison with Baumgartner and Homburg's (1996) findings in their investigation on SEM usage, which explored the papers published at main international marketing journals. The text begins with a brief overview of SEM - its origins, functions and characteristics, main steps, some applications, its essentials and some problematic aspects of the method. Then the criteria used to analyze the papers are presented. The results are shown in detail, including a comparison with Baumgartner and Homnburg's findings. This article ends with an overall evaluation about the quality of the use of SEM in Brazil, along with some suggestions for future applications of SEM in marketing.
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How to Cite
Brei, V. A., & Liberali Neto, G. (1). O Uso da técnica de modelagem em equações estruturais na área de marketing: um estudo comparativo entre publicações no Brasil e no exterior. Journal of Contemporary Administration, 10(4), 131-151. https://doi.org/10.1590/S1415-65552006000400007
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Since mid-February of 2023, the authors retain the copyright relating to their article and grant the journal RAC, from ANPAD, the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution 4.0 International license (CC BY 4.0), as stated in the article’s PDF document. This license provides that the article published can be shared (allows you to copy and redistribute the material in any medium or format) and adapted (allows you to remix, transform, and create from the material for any purpose, even commercial) by anyone.
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