Editorial

Editorial

Carlos Alberto Vargas Rossi

1-1

                                                                                                                                                                

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Articles

An empirical study of the determinants of Internet Banking adoption among Brazilians non-users

José Mauro da Costa Hernandez, José Afonso Mazzon

9-39

                                                                                                                                                                

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Virtual communities and market segmentation: an exploratory approach, using neural networks and virtual community's data

Edar da Silva Añaña, Leandro Maurício Medeiros Vieira, Martin de La Martinière Petroll, Renan Petersen-Wagner, Ricardo Simm Costa

41-63

                                                                                                                                                                

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A model of the loyalty antecedents in the eletronic retail

Valter Afonso Vieira, Luiz Antonio Slongo

65-87

                                                                                                                                                                

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The influence of retail format on relationship continuity among fashion retailers and their suppliers

Elias Frederico, André Ricardo Robic

89-118

                                                                                                                                                                

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Interpretations of the portrayals of african-descendents in mass media

Claudia Rosa Acevedo, Jouliana Jordan Nohara

119-146

                                                                                                                                                                

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The behavioral consequences of the customer dissatisfaction

Daniel Von der Heyde Fernandes, Cristiane Pizzutti dos Santos

147-174

                                                                                                                                                                

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Location factors of gas stations in Fortaleza

João Adamor Dias Neves, Átila Mendes Costa

175-192

                                                                                                                                                                

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