Prado, Paulo Henrique Muller, Universidade Federal do Paraná, Brazil

• Journal of Contemporary Administration Vol. 17 No. 2 (2013): Mar/Apr - 2013 - Articles
  Brand relationship quality and the implications for loyalty
  Abstract  PDF (Português (Brasil))
• Journal of Contemporary Administration Vol. 18 No. 2 (2014): Mar/Apr - 2014 - Articles
  A theoretical essay on TV show placement and its effects on consumers
  Abstract  PDF (Português (Brasil))