Mazzon, José Afonso, USP FEA, Brazil
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Journal of Contemporary Administration Vol. 12 (2008): Special Issue - 2008 - Articles
An empirical study of the determinants of Internet Banking adoption among Brazilians non-users
Abstract PDF (Português (Brasil)) -
Journal of Contemporary Administration Vol. 15 No. 3 (2011): May/Jun - 2011 - Articles
The effects of participating in virtual brand communities on consumer behavior: proposition and test of a theoretical framework
Abstract PDF (Português (Brasil))